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Why Does Data Matter More Than Ever in Fleet Tire Management?

Discount Tire shares how their fleet division helps operations cut costs, boost uptime, and use simpler data tools to make smarter tire and maintenance decisions.

December 11, 2025

In this At The Show quick conversation, we sit down with Discount Tire to talk about something every fleet feels right now. Pressure to cut costs, keep vehicles on the road, and make smarter decisions with the data they already have. 


Discount Tire is the largest independent tire retailer in the country, but many people don’t realize it also has a dedicated fleet division. They partner with some of the world's largest FMCs and support fleets of all sizes, from nationwide operations to local independents. Their goal is simple: Make tire management easier, more efficient, and more cost-effective for fleet managers who are juggling more than ever. 


We dig into a trend that’s gaining momentum across the industry: Fleets want bigger solutions in smaller, easier-to-use packages. They want tire data that makes sense at a glance and tools that actually help reduce total cost of ownership and increase uptime. The team breaks down how they’re seeing that play out and what fleets are asking for most. 


And because the fleet world is what it is, we also touch on the community side of things. Even newcomers feel the difference fast. This industry shares ideas, helps each other out, and shows up to events like this with real energy.


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