SOMS Technologies LLC, the manufacturer of the microGreen Extended Performance Oil Filter, is distributing pink oil filters to raise awareness for breast cancer and benefit the National Breast Cancer Foundation, Inc. (NBCF).

“The filters, which are normally dark green, will raise awareness by adding a bright pink color to the tens of thousands of fleet vehicles that use our filters,” said microGreen President Miles Flamenbaum. “For every microGreen oil filter purchased, a donation will be made to NBCF, an organization making a tremendous impact in the lives of women and men all over the world.”

Until October 30, microgreen has partnered with NBCF to help fund early detection programs, provide mammograms for those in need and support those who face breast cancer. microGreen is a socially responsible company with the goal of saving money and protecting the environment by reducing engine oil usage, and they also believe that social responsibility should expand beyond oil and filter changes to helping those affected by cancer.