Work Truck Logo
MenuMENU
SearchSEARCH

Wrapmate Unveils National Commercial Dealership Program

The program offers fleets the ability to use dealerships as an end-to-end ordering platform for vehicle graphics of all sizes at the point of vehicle purchase.

Wrapmate Unveils National Commercial Dealership Program

When a commercial vehicle customer visits a local dealership to purchase their desired van or truck, the salesperson can offer the customer any graphics package through a simple portal powered by Wrapmate.

Photo: Wrapmate

3 min to read


Wrapmate announced a new custom product offering specifically for commercial vehicle dealerships. Packed with Wrapmate's proprietary core technology, this program offers dealerships an end-to-end ordering platform that creates a seamless, digital experience for dealers to sell vehicle graphics of all sizes directly to customers at the point of vehicle purchase.

Ad Loading...

This time last year, Wrapmate released the first-ever digital platform for vehicle wrap customers to get exact pricing on their specific vehicle and transact online. Shortly after that, they successfully launched a Buy Now, Pay Later solution with financing partner, Uplift, to bring monthly payment options to its customers in a first-of-its-kind ecommerce vehicle graphics experience.

Ad Loading...

When a commercial vehicle customer visits a local dealership to purchase their desired van or truck, the salesperson can offer the customer any graphics package through a simple portal powered by Wrapmate. Exact pricing is shown instantly for any graphic or wrap size across each vehicle, which already includes dealer incentives.

To make it even simpler for dealers to work with Wrapmate, the program begins with a comprehensive onboarding process to promote and implement the program, maximizing the upside potential for every dealership involved. As dealers close customers through the platform, all orders will be executed and fulfilled behind-the-scenes by Wrapmate. Once Wrapmate works through all project logistics, a local Wrapmate Pro will then complete the customer's installation utilizing best-in-class 3M vinyl materials.

"We are beyond excited to provide commercial dealers all across the US with the effortless ability to offer wrap and graphic products to their customers," says Javier Lozano Jr., Chief Marketing Officer of Wrapmate. "With Wrapmate providing each individual dealership with all the tools they need to successfully sell graphics at the point of purchase, we're confident that graphics will become the most popular ancillary product for dealers as well as a great source of commission for individual sales reps."

After six months of piloting the program with some very influential dealers across the U.S., Wrapmate officially launches its full release on Apri 21. Early dealer groups have seen great success so far and have demonstrated that this program can generate new demand for vehicle graphics.

"Since joining Wrapmate's Commercial Dealership Program, presenting customers with wraps and graphics at the point of vehicle purchase has been simple and seamless. Thanks to this turnkey solution Wrapmate has created, we've already completed a 10-vehicle graphics project for an Australian mining company," Eric Roberg explained, sales manager at Phil Long Ford of Denver.

Ad Loading...

Additionally, Adam Elenes from Velocity Vehicle Group shared, "Although we're very new to the dealer program, we're already seeing early signs of success. Within our first month of launch, we have a deal in the pipeline to complete wraps for 100 vehicles through Wrapmate's platform. We're looking forward to completing this order along with many others in the near future."

More Upfitting

Rear view of a Jeep Wrangler at a mountain campsite, featuring an open tailgate and DECKED storage drawer system loaded with camping gear, while campers sit around a fire in a snowy landscape.
Upfitting•October 28, 2026

DECKED Expands Signature Drawer System to Most Popular SUVs

DECKED's signature Drawer System, a fixture in truck beds since 2014, now fits a full lineup of SUVs, including the Jeep Wrangler, Toyota 4Runner, Ford Bronco, Toyota Land Cruiser, and more.

Read More →
Red Ram and Ford crew cab chassis trucks parked on a gravel lot, with oversized off-road tires, front winches, auxiliary lights, and exposed rear frame rails.
Upfitting•by Lauren Fletcher•October 28, 2026

Acela Adds Ford and Ram Platforms With DuraLink Suspension

Acela adds Class 3-5 Ford and Ram chassis with DuraLink suspension, giving upfitters new options for demanding on- and off-road fleet applications.

Read More →
Work Truck graphic with a truck engine and the text “Rerating GVWR — What Fleets Need to Know.”
Safety & Compliance•by Staff•October 22, 2026

Re-rating Gross Vehicle Weight Ratings (GVWR): Why and How it's Done

Sometimes, it is not in a fleet’s best interests to have a vehicle at a given GVWR. Changing the GVWR to a special value can be done, but the process is complicated.

Read More →
Ad Loading...
Interior view of an empty commercial cargo truck body featuring smooth aluminum flooring, white sidewalls, enclosed wheel wells, and a translucent roof designed to allow natural light into the cargo area.
Upfitting•October 19, 2026

Tekmodo Introduces CargoBright Brand of Translucent Roofs

CargoBright is designed to diffuse daylight across the cargo area while performing as a working vehicle roof. Its reinforced composite construction is designed for impact, abrasion, moisture exposure, and UV exposure.

Read More →
Buyers Products Company Guarddog aluminum headache racks displayed in silver and black finishes against a blue background, featuring protective metal grid designs for pickup truck rear windows.
Upfitting•October 16, 2026

Buyers Products Expands Popular GuardDogg Headache Rack Line

Buyers Products’ aluminum GuardDogg headache rack is now available to contractors, construction crews, and utility fleets that want to reduce vehicle weight without sacrificing functionality.

Read More →
A worker refills agricultural spraying equipment beside a white pickup truck equipped with a Weather Guard transfer tank, with tools and supplies visible in the truck bed.
Upfitting•October 15, 2026

New Weather Guard Transfer Tank Engineered to Reduce Downtime and Improve Fleet Productivity

Weather Guard completely redesigned its line of transfer tanks to improve durability, simplify installation, and keep equipment running in demanding field conditions.

Read More →
Ad Loading...
Work Truck graphic showing an open cargo van equipped with storage and a machine lift holding equipment, with the headline “Benefits of Machine Lifts.”
Upfitting•by Wayne Parham•October 5, 2026

How Machine Lifts Drive Safety & Efficiency for Fleets

What is a machine lift, what fleets need them, and how do they improve safety and drive efficiency? What advantages do they have over ramps and liftgates?

Read More →
Weather Guard van configurator showing a transparent Ford Transit with shelving, storage, flooring, and roof rack equipment, alongside a pricing summary totaling $10,064.40
Upfitting•by News/Media Release•September 30, 2026

New Weather Guard Configurator Simplifies Planning and Design of Van Upfits

The Weather Guard Configurator combines vehicle-specific product compatibility with real-time 3D visualization to streamline design, quoting, and ordering for fleet managers, upfitters, and professional users. The latest version is now available for vans, with truck upfitting being added in early 2027.

Read More →
South Greenville Fire District red Isuzu box truck featuring Community Risk Reduction graphics, parked outside a fire station with a red-and-white fire engine in the background.
Upfitting•by News/Media Release•September 29, 2026

Isuzu Donates New N-Series NRR Truck to South Greenville Fire District to Support Community Outreach

Isuzu North America Corporation donated a new Isuzu N-Series NRR, equipped with a Morgan truck body and a Palfinger liftgate, to support fire safety education, community engagement, and outreach programs throughout Southern Greenville County, South Carolina.

Read More →
Ad Loading...
Graphic featuring EBY and Bostick Truck Center logos over a road map of Michigan highlighting cities including Detroit, Flint, Lansing, Grand Rapids, and Ann Arbor.
Upfitting•by News/Media Release•September 18, 2026

M.H. Eby Announces Bostick Truck Center as Michigan Distributor

Bostick Truck Center in Pontiac, Michigan, is now the official distributor for Eby Truck Bodies in Michigan. It will have access to Eby’s Ford, GM, and Ram chassis pool programs.

Read More →