Ram's Tablet App Helps Fleets Configure Vans
Fiat-Chrysler's Ram Commercial has developed a mobile app for tablets that allows fleet and business customers to view possible upfits when purchasing one of the 14 configurations of the ProMaster cargo van.

Photo by Paul Clinton.

Photo by Paul Clinton.
Fiat-Chrysler's Ram Commercial has developed a mobile app for tablets that allows fleet and business customers to view possible upfits when purchasing one of the 14 configurations of the ProMaster cargo van.
The app, ProMaster Augmented Reality, provides visual overlays onto a live feed of the van through the app. Ram showed the app to Automotive Fleet at AutoMobility LA, the trade show preceding the Los Angeles Auto Show.
"By viewing the Ram ProMaster on a tablet, it triggers a program that allows you to view different configurations of the vehicle to match customer needs," said Nick Cappa, a Ram spokesman. "The next step is to identify the appropriate upfits for the vehicle."
FCA is expected to provide the app to its dealers, especially commercial dealers that cater to business and fleet users. The app should be available in the first quarter of 2017.
The app includes several categories, including HVAC, delivery, plumber and electrician. Users can select the category, and then view the upfit that's appropriate for their vehicle. The app could also be provided to upfitters for use with larger commercial fleets, Cappa said.
"You can show the customer what types of systems are available to them in the Ram ProMaster van," Cappa said. "It's a great enabler for a sales force or upfitter force that really needs to understand and learn about the different upfits that are available."
Originally posted on Automotive Fleet
More Upfitting

Maxon Lift Awarded the Wabash Platinum Award for Supply Chain Performance
Maxon Lift, a liftgate manufacturer since 1957, received the Wabash Platinum Award for supply chain performance in 2025. Each year, Wabash presents awards to top suppliers for excellence in supply chain performance.
Read More →
Medium-Duty Upfit Package of the Year Added, Entries Being Accepted
This year, Work Truck is including a new Medium-Duty Upfit Package category in its annual Upfit Package of the Year Awards, sponsored by LEGEND and to be presented during NTEA Work Truck Week 2027. The entry period is now open.
Read More →
Registration Opens for 2026 NTEA Commercial Vehicle Upfitting Summit
Registration is now open for NTEA’s Commercial Vehicle Upfitting Summit, which is set for Oct. 13–14, 2026, at Kalahari Resorts & Conventions, in Sandusky, Ohio.
Read More →
Industrial Truck Beds Rebrands as Hilltip Premium Truck Beds
Industrial Truck Beds, which was acquired by Hilltip in 2022, has officially rebranded as Hilltip Premium Truck Beds. The company designs and manufactures hook-lift and interchangeable beds, as well as dump beds, flat beds, and custom-built or private-label solutions.
Read More →
Work Truck Storage Made Easy with Adrian
Adrian makes it easier to organize tools, equipment, and cargo while improving access and productivity. In this overview, Rachel Kuhn from Adrian demonstrates the Extendobed bed slide and discusses modular storage accessories designed to help fleets work more efficiently.
Read More →
Hilltip Introduces the IceStriker LION 8-15 Highway Combi Spreader
Hilltip has launched its line of IceStriker LION Highway Combi Spreaders, which range in capacity from 8 to 15 cubic yards and have liquid de-icing, anti-icing, and pre-wetting capabilities.
Read More →
Fourth Annual Upfit Package of the Year Awards Open for 2027 Entries
Think your upfit deserves industry recognition? Enter the 2027 Work Truck Upfit Package of the Year Awards before the Sept. 30 deadline.
Read More →
Leer Group Unveils New Truck Cap Models for Ford Maverick
Leer Group has expanded its selection of truck caps for the Ford Maverick, models 2022 and newer. The new caps are now available from Leer, SnugTop, and Century.
Read More →
SaltDogg Pro-M Chain and Auger Spreaders Simplify Installation with Compact In-Cab Controller
Buyers Products’ SaltDogg Pro-M spreaders feature a two-wire system and a small-footprint control to streamline setup and save cab space.
Read More →
Air Lift Company Appoints Executive Vice President, Global Supply Chain, Procurement and Quality
Air Lift Company has appointed Michael A. Sislo as executive vice president, Global Supply Chain, Procurement and Quality. He brings more than 30 years of executive leadership experience across the automotive, manufacturing, and specialty chemicals industries to the role.
Read More →
