Porsche, Hyundai Top J.D. Power APEAL Study
Porsche has placed as the top premium brand, while Hyundai has been named the top non-premium brand in J.D. Power's 2014 APEAL study, which gauges customer satisfaction for recent automotive purchases.
Photo of 2014 Accent courtesy of Hyundai.
Photo of 2014 Accent courtesy of Hyundai.
Porsche has placed as the top premium brand, while Hyundai has been named the top non-premium brand in J.D. Power's 2014 APEAL study, which gauges customer satisfaction for recent automotive purchases.
For the study, the research firm polled 86,000 owners of 2014-MY cars to rate their vehicles in 77 categories 90 days after the initial purchase. The APEAL score is on a 1,000-point scale.
The industry average came in at 794 for 2014. Premium brands averaged 840, while non-premium averaged 785. Porsche came in at 882, and Hyundai scored 804. Ram, Volkswagen and Mini non-premium brands finished above the average.
Among the segment awards, Dodge tied Porsche with the most wins with three. For the full report, click here.
Originally posted on Automotive Fleet
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