GM & Penske Outline Proposed Purchase of Saturn Brand
DETROIT – Penske would obtain the rights to the brand as well as certain other Saturn assets, while General Motors would continue production, on a contract basis, of the Saturn Aura, Vue, and Outlook.
DETROIT – General Motors Corp. and Penske Automotive Group have confirmed details of a proposed transaction under which Penske would acquire the Saturn brand, according to GM and Penske statements. If completed, the deal would save more than 350 dealerships and 13,000 jobs at Saturn and its retailers in the United States, and would preserve the customer-focused Saturn brand.
The proposed transaction is part of GM's rebuilding efforts outlined in the viability plan that was submitted to the U.S. government earlier this year. Under the terms in the memorandum of understanding, Penske would obtain the rights to the brand as well as certain other Saturn assets. GM would continue production, on a contract basis, of the Saturn Aura, Vue, and Outlook.
"This is the combination of two iconic teams: Saturn and Penske," said Saturn General Manager Jill Lajdziak. "GM had the vision to create Saturn and has the desire to see it succeed in the future."
"Saturn has a passionate customer base and outstanding dealer network," said Roger Penske, chairman of Penske Automotive Group. "For nearly 20 years, Saturn has focused on treating the customer right. We share that philosophy, and we want to build on those strengths."
Saturn began selling cars in 1990 and has reportedly sold more than 4 million vehicles. More than 80 percent of those vehicles are still in operation, based on data from R.L. Polk, according to GM.
The transaction is expected to close in the third quarter of this year and is subject to customary closing conditions and regulatory approvals. Financial terms of the agreement will not be disclosed at this time, said the manufacturer.
Originally posted on Automotive Fleet
More Leasing

Union Leasing Announces New Identity as Moventum Fleet Management
Union Leasing becomes Moventum Fleet Management, reflecting its expanded focus on full-service fleet management and growth.
Read More →
Merchants Fleet Evolves FleetShare
Merchants Fleet’s upgraded FleetShare platform boosts efficiency with keyless access, real-time data, telematics integration, and tools for smarter, scalable fleet management.
Read More →
Element and Motus Team Up to Offer Smarter Mobility Options for Fleets
The goal? Help companies optimize costs, simplify compliance, and support drivers, no matter what they’re driving.
Read More →
Fleet Managers: It's Time to Evaluate Your FMC!
Help shape fleet services! Share your insights in the 2025 Fleet Management Company Research survey. Quick, anonymous, and impactful for fleets of all sizes.
Read More →
PacLease News: PacLease Celebrates 45th Anniversary
Paccar Leasing’s PacLease marks 45 years of full-service leasing operations, growing from 17 franchises to a global network supporting nearly 41,000 vehicles across five countries.
Read More →
Merchants Fleet Talks Total Cost of Ownership and Tech Trends
How is Merchants Fleet using AI, data, and electrification to transform fleet management? Nick Delyani breaks it down.
Read More →
Fleet Industry Veteran Matt Dyer Appointed as New CEO of Merchants Fleet
Merchants Fleet welcomes Matt Dyer as CEO, bringing decades of leadership expertise.
Read More →
Penske Truck Leasing Lights Up New Solar-Powered Facility Initiative
Penske Truck Leasing powers up with solar! Discover how new rooftop systems at U.S. locations are driving sustainability, cutting costs, and reducing emissions.
Read More →
Merchants Fleet Taps Ridecell to Streamline Short-Term Leasing
Merchants Fleet teams up with Ridecell to enhance fleet lifecycle management, enabling real-time vehicle tracking and data-driven decision-making.
Read More →
Holman Marks 100 Years of 'Driving What's Right'
Holman celebrates 100 years of innovation in automotive services, from fleet management to vehicle upfitting, while staying true to its customer-first philosophy.
Read More →
