Bridgestone Americas Tire Operations (BATO) unveiled its newly rebranded GCR Tires & Service division. The rebranding effort signifies BATO’s pledge to be the leading provider of commercial tires and service in North America. GCR is committed to minimizing down time and keeping businesses moving by delivering highest quality 24/7 service by trained professionals coast-to-coast.

“GCR is respected within the industry for delivering trusted quality brands including Bridgestone, Bandag, Firestone and Dayton products, top customer service and dependable workmanship time after time,” said John Vasuta, President, GCR Tires & Service. “Keeping fleets and businesses moving is job one for our customers, and a primary focus of the entire GCR team. This rebranding reaffirms our continuing promise to always deliver best-in-class experience and outstanding service.”

With one of the largest network of commercial stores across the country, GCR’s reach extends nationwide. Under the new brand, GCR is standardizing the service experience across all of its US locations, offering the same hours of operation, technicians that are all Tire Industry Association-trained, a nationally connected sales force, and one website for all locations. The service offering includes tire maintenance and repairs, on-site service, 24-hour emergency response, Bandag retreading and more.

The letters of GCR reflect the last names of the original company founders Balie Griffith, Harold Crawford and Perry Rose. The first GCR operations opened in 1945 in Odessa, Texas, and since then, the brand has stood for quality and service within the commercial segment, establishing the mark of quality in commercial tire service. The new logo is crisp, clean and colorful – a visual representation of GCR’s continued pledge and commitment to its customers.

For more information about GCR Tires & Service, visit www.gcrtires.com.