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Ford to Introduce Hands-Free Tech on F-150 Next Year

With first-year sales of 100,000 expected, Ford will make the technology standard or as an option on certain 2021 model year F-150 pickups and Mustang Mach-E all-electric SUVs.

by Staff
October 31, 2020
Ford to Introduce Hands-Free Tech on F-150 Next Year

Active Drive Assist allows the driver to operate the vehicle hands-free while the driver is monitored by a driver-facing camera to monitor the driver's attention to the road.

Photo courtesy of Ford Motor Co.

2 min to read


Ford said yesterday it will introduce its Active Drive Assist hands-free driver assist system on 2021-MY F-150 and 2021-MY Mustang Mach-E, included as standard on certain models or as a “relatively affordable option” on others, with both vehicles becoming available to customers in late 2020.

The technology will become available in the third quarter of 2021 via an over-the-air update, an early demonstration of the Ford system’s capability to wirelessly update nearly all vehicle computer models, Ford said in a statement.

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Ford expects to sell more than 100,000 F-150 and Mustang Mach-E equipped with the technology hardware in their first year, the company said.

Active Drive Assist allows for hands-free driving on prequalified sections of divided highways called Hands-Free Zones that make up over 100,000 miles of North American roads. Ford said it plans to continue adding mapped areas to Active Drive Assist.

Available Active Drive Assist works with available Intelligent Adaptive Cruise Control with Stop-and-Go Lane Centering and Speed Sign Recognition. The system allows the driver to operate the vehicle hands-free while the driver is monitored by a driver-facing camera to monitor the driver's attention to the road.

For F-150, Active Drive Assist will be available as a part of the Ford Co-Pilot 360 Active 2.0 package for $1,595. The Ford Co-Pilot 360 Active 2.0 package is standard on F-150 Limited and available as an option on Lariat, King Ranch, and Platinum models.

For Mustang Mach-E, it will come standard on CA Route 1, Premium, and First Edition variants, or as an available package on the Select trim for $3,200 as part of the larger Comfort and Technology package.

Originally posted on Automotive Fleet

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