Looking Up: Ford F-Series Sales Up 34%; Best-Selling Truck OEM in July 2023
Ford Sees Drop in October Truck Sales From 2021
Ford Motor Company experienced a 7.7% decrease in total trucks sales from October 2021.

The F-150 Lightning recorded sales of 2,436 in October.
Photo: Ford
Despite experiencing an increase in orders for 2023-MY vehicles and record numbers for the new Super Duty, Ford Motor Company reported a 7.7% decrease in total October sales from 2021.
According to Ford's report, October retail sales saw a 21% decline from this time last year.
The F-150 Lightning recorded sales of 2,436, which is its best monthly sales performance since its introduction this year.
Orders opened for the 2023 Super Duty on Oct. 27 with over 52,000 total new orders placed in five days. The F-Series recorded total sales of 523,712 vehicles. Ford’s Maverick truck turned on dealer lots in just six days last month with sales up 123%.
“Ford continues to see strong demand for its vehicles, with orders for ’23MY vehicles up 134% over this time last year. The all-new Super Duty saw a record 52,000 orders in just five days," Andrew Frick, VP of sales, distribution, and trucks at Ford Blue. "The F-Series continued as America’s No. 1 truck, expanding its lead over our second-place competitor to more than 100,000 trucks this year. We doubled our electric vehicle sales. F-150 Lightning had its best monthly sales performance since launch.”
More Vehicle Research

Rivian Layoffs Will Not Impact Production Workers, R2 Has Launched
Rivian announces layoffs, but production is not expected to be impacted as the electric vehicle manufacturer starts R2 SUV deliveries to customers. The company’s 2026 first-quarter net profit was down $87 million from the same quarter in 2025.
Read More →
Chevrolet Reveals Fleet-Focused 2027 Silverado 1500 With New V8 Engines and Updated Technology
The 2027 Chevrolet Silverado 1500 adds new V8 engines, updated technology, and a redesigned Work Truck model aimed at commercial and fleet customers.
Read More →
Clinton Aluminum Finds Success with Mack MD7, Plans All-Mack Fleet
After finding success with 17 Mack MD7 medium-duty leased trucks, Clinton Aluminum has now decided to convert its 34-vehicle fleet to an all-Mack fleet. Here is why.
Read More →
Toyota Alabama Celebrates 25 Years of Producing Tundra and Tacoma Powertrains
Toyota Alabama celebrates 25 years of producing Tundra and Tacoma powertrain components, surpassing 11 million engines built in Huntsville.
Read More →Heavy-Duty Performance: Ram 2500 Walkthrough
The Ram Heavy Duty lineup is designed to support a wide range of fleet, utility, construction, and vocational applications while providing the technology operators expect from a modern truck. This walkaround video will explain the Ram 2500’s features and capabilities.
Read More →
All-New Mack Granite Cab Designed from Driver Input
Mack Trucks’ all-new Mack Granite will be available later in 2026 and features a driver-centric interior that was developed with input from more than 30 professional drivers through an unbiased clinic at Virginia Tech.
Read More →
Nissan Frontier Sport Edition: Off-Road Ready with Upgrades Available
Nissan’s 2027 Frontier Sport Edition gives customers off-road features, including all-terrain tires, an aluminum skid plate, fog lamps, and front accent lighting. Like every Frontier, it comes standard with Nissan's 3.8-liter V6.
Read More →
Hand-Painted Mack LR Models Unveiled During Trucks of Art Program in New York City
The New York City Department of Sanitation, in collaboration with its nonprofit partner the Sanitation Foundation, unveiled five new hand-painted Mack LR refuse vehicles during New York City’s Trucks of Art program.
Read More →
Ford Pro Extends 5-Year/100,000-Mile Limited Powertrain Warranty to Ranger, Maverick and E-Transit
Ford Pro expands its 5-year/100,000-mile Limited Powertrain Warranty to the 2027 Ranger and E-Transit for eligible fleet buyers.
Read More →Are You Tracking Your Fleet's True Total Cost of Ownership?
Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.
Read More →
