Work Truck Logo
MenuMENU
SearchSEARCH

Food and Beverage Fleets Partner With Motive

Motive introduces reefer monitoring solution including environmental sensor and integration with Thermo King.

Food and Beverage Fleets Partner With Motive

The partnership helps businesses improve compliance with food transportation safety requirements and reduce costs related to reefer operations. 

Photo: Work Truck/Motive

3 min to read


Automated operations platform, Motive, expands its offering for the food and beverage market today with the launch of a new Reefer Monitoring solution for refrigerated vehicles and trailers (reefers).

The solution helps businesses improve compliance with food transportation safety requirements and reduce costs related to reefer operations. 

Ad Loading...

Motive Reefer Monitoring includes a new environmental sensor that remotely monitors reefer temperature and humidity conditions in real time. With this capability, businesses have all their fleet data on a single screen, including location, vehicle telematics, and reefer insights.

The solution makes it also possible to create reefer logs for any time period on demand without the need to visit a service center, which reduces cost, decreases reefer downtime, and improves the service that fleets can provide to their own customers. It also helps the fleets to comply with the Food Safety Modernization Act (FSMA) requirements.

 “Delivering ice cream at -20°F when it’s 90°F degrees outside requires us paying great attention to the conditions inside our reefers,” said Marc Cain, Transportation Manager at Mayer Bros Apple Products.

“Motive Reefer Monitoring enables us to set the report for every 15 mins to ensure there are no issues with the load. Having this level of visibility saves us 5-10 hours per week in fleet manager productivity and prevents any spoilage.”

For customers using Thermo King reefer units, Motive collaborated with Thermo King to introduce a new integration that enables monitoring of reefer telematics data from the Motive Fleet Dashboard.

Ad Loading...

This integration helps to avoid any food spoilage and lower the operating and maintenance cost of the reefer systems by proactively detecting any problems. In addition, the new integration enables customers to remotely program and control reefer units to eliminate manual pre-cooling before a trip, saving time and reducing the potential for human error. 

“Our Voice of the Enterprise survey shows that integration is a major issue for fleet owners,” said Mark Fontecchio, research analyst at 451 Research, part of S&P Global Market Intelligence. “It is the second-largest inhibitor to IoT initiatives at commercial transportation companies, behind only security concerns. Fleet owners – including reefer operators – often want their technology to come pre-integrated and available to see on a single dashboard, rather than having to switch back and forth between multiple applications to find the information they need.”

“Our new device and the partnership with Thermo King gives our customers a single location for managing their entire operations,” said Jai Ranganathan, Chief Product Officer at Motive.

“Our strategy enables our customers to access and take actions on all of their vehicles and equipment, including refrigeration units, in a consolidated dashboard within our Automated Operations Platform. We then use the power of our AI capabilities to make informed decisions about how to get the most value out of those assets.”

Motive’s Environmental Sensor and integration with Thermo King are available today to customers in the United States and Canada.

More Operations

Graphic for Work Truck's TruckChat Shades of Fleet series titled "Next Up in Fleet." A commercial truck drives toward a futuristic city skyline with digital technology icons, connected vehicle imagery, and blue light trails representing innovation and the future of fleet.
Operationsby Lauren FletcherJune 17, 2026

Shades of Fleet Call for Voices: Next Up in Fleet

Apprentices, interns, young professionals, and rising leaders: share your voice in our "Next Up in Fleet" episode of our Shades of Fleet video series!

Read More →
Truck Chat Weekly Cheat Sheet thumbnail featuring Lauren Fletcher against a truck-themed background with bold text reading “Skilled Trades, Smart Fleets & Driver Voices.” The graphic highlights workforce development, fleet leadership, and driver-focused industry trends
Operationsby Lauren FletcherJune 15, 2026

Fleet Leadership, Skilled Trades, and Better Data Take Center Stage | Weekly Cheat Sheet

Skilled trades, fleet leadership, DataQs, and driver input take center stage in this week's Truck Chat Weekly Cheat Sheet. Watch the latest fleet headlines.

Read More →
Graphic announcing the 2026 Class of NAFA Fellows, listing honorees Clyde “Dale” Collins, Patti Earley, Bryan Flansburg, Bob Mossing, and Cedric Roberts, with the NAFA Fleet Management Association logo on a blue and gold background.
Operationsby News/Media ReleaseJune 10, 2026

NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management

NAFA Fleet Management Association (NAFA) has recognized five fleet professionals by naming them to the 2026 Class of NAFA Fellows. Find out who they are and learn more about their impact on the fleet management profession.

Read More →
Ad Loading...
Graphic promoting a Verisk cargo theft story. Large text reads “Cargo Theft Indictment” beside an open box truck containing palletized, shrink-wrapped cargo, highlighting a transportation crime and law enforcement investigation.
Operationsby News/Media ReleaseJune 9, 2026

Verisk CargoNet Assists in Manhattan Cargo Theft Indictment Targeting Multi-State Impersonation Ring

Verisk CargoNet assisted law enforcement efforts tied to an indictment related to an organized, multi-state cargo theft operation that allegedly took nearly $5 million in stolen goods through impersonation tactics.

Read More →
Hands holding several potatoes beneath the headline "What's Your Fleet Potato?" illustrating how simple, unexpected ideas can create meaningful impact in fleet management.
OperationsJune 5, 2026

What Does a Potato Have to Do with Leadership?

From simple process improvements and creative problem-solving to the little moments that strengthen team culture, this conversation dives into the power of unexpected ideas and why innovation doesn't always arrive wrapped in new technology or a major initiative.

Read More →
Podcast mic with LISTEN TODAY! and Truck Chat logo, as well as iHeart Radio, Spotify, and Apple Music Logos
Operationsby Lauren FletcherJune 5, 2026

Looking for a New Podcast for the Road? Start Here!

Looking for a new podcast? Truck Chat delivers fleet leadership insights, industry deep dives, AI discussions, innovations, and real-world stories.

Read More →
Ad Loading...
Collage of WTX Work Truck eXchange: fleet managers networking, learning sessions, and supplier meetings. Text reads “Hosted. Curated. Fleet-Focused.” Apply for Sept 23–25, 2026 in Scottsdale, AZ.
Operationsby Lauren FletcherJune 4, 2026

WTX Fleet Manager Applications Close Soon (and Yes, You Want In)

WTX Fleet Manager Applications close soon for the hosted Work Truck Exchange, Sept. 23-25, 2026, in Scottsdale, Arizona. Limited spots available, apply today!

Read More →
YouTube thumbnail for Work Truck’s Truck Chat series. Large headline text on the left reads “AT THE SHOW” with a subheadline, “Reimbursement: Fleets Biggest Blindspot.” On the right, a man in a gray plaid blazer and white shirt speaks while gesturing with his hand, wearing a wireless microphone clipped to his jacket.
Operationsby Lauren FletcherJune 4, 2026

Did You Know What You Don't See May Be Costing You Big?

As more employees choose personal vehicles (including hybrids and EVs) for business use, companies face new challenges around visibility, insurance, liability, and cost control.

Read More →
Square promotional graphic for Shades of Fleet featuring host Lauren Fletcher against an American flag background. Bold text reads "Veteran Voices" and "From Military Service to Fleet Leadership." The image promotes a conversation with fleet professionals about military experience, leadership, teamwork, and transitioning into civilian fleet careers.
OperationsJune 3, 2026

Veteran Voices in Fleet | How Military Service Shapes Fleet Leaders

Across every perspective, one message is clear: the experiences gained through military service continue to influence how veterans contribute to the fleet industry every day.

Read More →
Ad Loading...
Collage-style feature image of fleet industry veteran Robert Martinez throughout different stages of his life and career, including vintage motorcycle photos, NYPD fleet operations, leadership roles, family moments, and retirement years, with bold text reading “Robert Martinez: Fleet Legend.”
Operationsby Lauren FletcherJune 2, 2026

The Fleet Lessons That Don’t Show Up on a Spreadsheet

From index cards to predictive maintenance, Robert Martinez shares the hard-earned leadership lessons that shaped nearly 40 years in fleet.

Read More →