This month, in celebration of National Automotive Service Professionals Day, Fleetio announced the recipients of its first Automotive Service Excellence (ASE) Scholarship program. These scholarships were created to empower deserving students and automotive technicians by validating their skills and expertise against industry-defined standards. 

Fleetio pointed out how technicians play an essential role in maintaining high standards for the service industry, ensuring the safety, reliability, and performance of the vehicles millions of people rely on every day. 

The fleet service industry is currently facing a 30–40% annual turnover rate. This poses a significant challenge for retaining skilled technicians, largely attributed to insufficient onboarding processes and a lack of structured, ongoing mentorship.

To help close the growing talent gap, the ASE Scholarship Program directly invests in technician development, equipping them with the tools, resources, and support needed to overcome broader industry hurdles. 

The program helps technicians build lasting, rewarding careers in the automotive field by enhancing earning potential and creating clear pathways for growth, according to Fleetio. 

What the Scholarship Covers

The ASE Scholarship grand prize winner will receive a $3,000 scholarship to cover the registration and testing fees for three ASE professional-level certification tests, plus funds for tool upgrades or other essential supplies. This comprehensive support promotes continued professional growth, underscoring the vital role skilled technicians play in driving the success and sustainability of the automotive industry. 

"We are proud to partner with Fleetio to support deserving technicians in earning their industry credentials and building their expertise," said Dave Johnson, president and CEO at ASE. "Especially during a time where qualified technician shortages are impacting the fleet industry, we are grateful for Fleetio's dedication to investing in technician development."

Grand Prize Winner

The 2025 Fleetio ASE Scholarship Grand Prize Winner is Michael Hairston, Life Ride.

“I am most honored to be a recipient of this scholarship and extend my sincere gratitude to Fleetio for their generous support of my continued education and professional development,” said Michael Hairston at Life Ride. “This financial assistance will be invaluable as I continue to advance my career as a maintenance technician at Life Ride.”

Runner Up Technicians

The ASE Scholarship runner-up winners will each receive a $1,000 scholarship to cover the registration and testing fees for three ASE professional-level certification tests, plus funds for tool upgrades or other essential supplies. 

The 2025 Fleetio ASE Scholarship Runner-ups are: 

• Alex Palma, Quarry Management

• Andrew Cureton, AAA Oregon/Idaho

• Angel Gonzalez, General Pavement Management

• Chase Statter, Student Nominee, redbox+ Dumpsters

• Katherine Daniel, St. Johns County School District 

For more details about the ASE scholarship, visit Fleetio’s website.