Driverge Vehicle Innovations, a commercial vehicle upfitting and mobility solutions, announced the rebranding of its U.S. Upfitters division, which includes a new logo and slogan.

The new logo was designed to align with Driverge's brand identity, utilizing the same customized typeface and colors for a cohesive visual association. The logomark features interlocking "U"s that represent "upfitting" and symbolize the strong partnerships U.S. Upfitters has built with customers, suppliers, and its employees over the years. 

Fun fact: Do you hidden “S” formed by the tilted “U”s? A nod of recognition to the U.S.

“The U.S. Upfitters' brand has tremendous equity and we consider this rebranding an investment in the brand's future,” said Craig Kemmerling, vice president of sales for Driverge Vehicle Innovations. “Our new logo and tagline signify a bold step forward for U.S. Upfitters and it will parlay well with where work vehicle industries are going.”

Accompanying the rollout of U.S. Upfitters' new logo is a new slogan, "Fit Right. Work Right." The “Fit Right” part of the theme relates to both the quality of vehicle unfitting and the elevated level of service customers should expect from U.S. Upfitters. ”Work Right” is the direct benefit to the customer. When the fit is right, there is peace of mind that the crew will do the work correctly and efficiently.

“Our new logo and slogan signify a bold step forward for U.S. Upfitters as we continue to innovate and expand our offerings,” Kemmerling added.