Work Truck Logo
MenuMENU
SearchSEARCH

Coke Tests Hybrid Truck in Europe

BRUSSELS – The pilot program, to run in Brussels until July, is part of Coca Cola' s efforts at "developing a sustainable transport strategy across its European business."

by Staff
March 31, 2009
Coke Tests Hybrid Truck in Europe

Photo credit: Coca-Cola Enterprises, Europe

2 min to read


BRUSSELSCoca-Cola, which has been using hybrid-electric trucks in North America since last year, will roll out the first hybrid vehicle of its kind in Brussels as part of a pilot program, according to the New York Times.

With most hybrid manufacturers based in the U.S., lack of hybrid technology available in Europe has caused the delay of these trucks, said Hubert Patricot, the president of Coca-Cola Enterprises Europe.

Ad Loading...

The pilot program, to run in Brussels until July, is part of Coke's efforts at "developing a sustainable transport strategy across our European business," Patricot said.

In the United States, Coke has worked with Eaton Corporation to develop hybrid components and with suppliers, including as Kenworth and Cummings, to configure the engines.

Coke's partner in Europe is Iveco, a truck maker belonging to the Italian Fiat Group. Iveco already makes some hybrid vehicles, including city buses and a medium-distance truck called the Eurocargo. Iveco developed the new system to be used in Brussels.

The new Coca-Cola truck, which weighs 12 tons, will serve a 20-kilometer route in the center of Brussels running both diesel and electric engines. A battery feeds the electric motor to start and accelerate up to 20 kilometers an hour. The diesel motor takes over when the vehicle normally consumes the least fuel, at speeds over 20 kilometers an hour.

Initial estimates suggest fuel consumption may be reduced up to 30 percent and carbon dioxide emissions by 24 percent with the hybrid vehicle.


Originally posted on Automotive Fleet

More Green Fleet

Artist rendering of an ev charging facility from an overhead view.
Green Fleetby News/Media ReleaseApril 16, 2026

EV Realty Opens Major Truck Charging Hub in California’s Inland Empire

EV Realty’s San Bernardino Powered Properties’ truck charging hub, which has now opened, can serve over 200 medium- and heavy-duty trucks per day.

Read More →
Closeup photo of an EV charger plugged into an EV, with white logo for WEX.
Green Fleetby News/Media ReleaseApril 13, 2026

WEX Launches Solution to Close the EV At-Home Charging Visibility Gap for Fleets

WEX unveiled its EV At-Home with Vehicle Fraud Protection, which ensures accurate and secure reimbursement for at-home charging.

Read More →
Woman and two men standing holding paperwork agreements they have signed with logos for Daimler Truck, Toyota, and Volvo over their heads.
Green Fleetby News/Media ReleaseApril 6, 2026

Toyota Motor Corporation to Join Daimler Truck & Volvo Group in Fuel Cell Joint Venture Cellcentric

Toyota intends to join Daimler Truck and Volvo Group as an equal shareholder in Cellcentric. All three shareholders intend to further strengthen Cellcentric as a leading manufacturer of fuel cell systems for heavy-duty commercial applications.

Read More →
Ad Loading...
Terminal truck hauling a container trailer with a cargo ship and windmill in the background.
Green Fleetby News/Media ReleaseApril 3, 2026

Volvo Penta Electric Drivetrain Powering Terminal Tractors

Volvo Penta and Volvo Financial Services (VFS) have partnered to support one of Northern Europe's largest shipping and logistics companies in its ambition to transition to electric terminal tractors.

Read More →
Two men stand together holding a certificate award with large commercial trucks in the background.
Green Fleetby News/Media ReleaseApril 1, 2026

PacLease in Dallas Awarded Dallas-Fort Worth Clean Cities Award

PacLease in Dallas, Texas, received a Clean Cities Award from the Dallas-Fort Worth Clean Cities Coalition. PacLease invested in two fast-charging pedestals, one located in Dallas and the other at its sister location in Grand Prairie.

Read More →
Step van driving down road with large orange headline +20,00,000 miles.
Green Fleetby News/Media ReleaseApril 1, 2026

Workhorse Electric Vehicles Surpass 20 Million Miles

More than 1,100 Workhorse trucks, buses, and shuttles have displaced the use of 2.3 million gallons of gas and prevented the emissions of 45 million pounds of CO2. Those vehicles have amassed more than 20 million miles combined.

Read More →
Ad Loading...
Image of a row of EV charging stations and an inset image of a screenshot from a computer and from a smartphone showing charging data.
Green Fleetby News/Media ReleaseMarch 31, 2026

Independent Review Validates Greenlane’s Data Security & Compliance

Greenlane's security controls were independently verified as operating effectively across a nearly year-long audit period. Achieving both SOC 1 and SOC 2 Type 2 compliance demonstrates that Greenlane meets the data security standards enterprise fleet operators require from a charging partner.

Read More →
Man standing in front of an image of a blue-tinted box truck with logos for Work Truck and Truck Chat, and a yellow headline, Meet Harbinger's HC Series Cab.
Green Fleetby Wayne ParhamMarch 30, 2026

Harbinger CEO Explains New Low-Cab-Forward Truck

Join Work Truck as we tour Harbinger Motors’ new HC Series cab, a medium-duty low-cab-forward work truck available in electric and hybrid configurations, with CEO John Harris.

Read More →
Computer screen with software and numbers displayed.
Green Fleetby Wayne ParhamMarch 27, 2026

ChargePoint Launches Tools to Improve EV Charger Management

ChargePoint’s new Premier Care supports large or complex charging networks by providing concierge services to streamline operations, and the new Support Portal transforms the customer support experience into a transparent self-managed hub.

Read More →
Ad Loading...
Work Truck Week 2026 Work Truck from the Show Floor FCCC
Green Fleetby News/Media ReleaseMarch 16, 2026

FCCC Collaborates with Roush On Next-Gen Engine

FCCC will work with Roush Power Systems, a recently formed division of Roush, to integrate the new GM 6.6L gas engine into its chassis products across a range of applications and markets.

Read More →