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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

Truck Chat Monthly Recap August 2025 thumbnail with Lauren Fletcher
Videosby Lauren FletcherAugust 29, 2025

Top Work Truck & Van Fleet News [August 2025]

Fleet safety, smarter installs, electrification, and leadership wins — catch the August Truck Chat Recap and stay ahead of what’s driving fleets forward.

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What Fleets Need to Know About Metrics & KPIs on road background
Articlesby Lauren FletcherAugust 29, 2025

Getting Started with Fleet Metrics and KPIs

By focusing first on these core measures, you’ll build a strong foundation for smarter, data-driven fleet management.

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Thumbnail for Fleet Legends interview with Theresa Belding, Senior Fleet Consultant at Cavis, presented by Work Truck and sponsored by Legend Fleet.
Sponsoredby Lauren FletcherAugust 27, 2025

Theresa Belding on Career Lessons, Industry Changes, and Why Networking Wins

Fleet vet Theresa Belding shares career lessons, rookie mistakes to avoid, and why networking is the key to lasting success in fleet.

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Group of smiling workers in safety vests standing by a Safety First sign, celebrating a strong workplace safety culture.
Chatty Chassisby Lauren FletcherAugust 26, 2025

Safety Tools Can’t Replace Fleet Culture

No gadget can replace a strong safety culture. Fleets that lead with people, not tech, see the biggest gains.

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Assurant and Holman expand partnership to enhance consistency and support for fleet, mobility, and dealership operations across new locations.
Newsby Lauren FletcherAugust 21, 2025

Assurant Expands Partnership with Holman to Support Fleet and Automotive Solutions

Assurant expands partnership with Holman, bringing greater consistency and support to fleet and mobility clients across new locations.

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Colin Sutherland of Bobit Business Media announces the Fleet Remarketing Industry Council, inviting fleets to shape resale value at the Fleet Forward Conference.
Newsby Lauren FletcherAugust 20, 2025

Fleet Remarketing Industry Council Launches to Shape Future Resale Value

What if fleets could shape how their vehicles are valued after resale? Now they can.

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A semi-truck with digital overlays representing AI technology. Fleetworthy is rolling out new AI tools for fleet safety, compliance, toll management, and real-time risk monitoring.
Newsby Lauren FletcherAugust 20, 2025

Fleetworthy Expands AI Capabilities for Fleet Safety and Compliance

Fleetworthy expands AI across its safety, compliance, and toll solutions to help fleets cut costs, reduce risk, and prepare for connected technology.

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Group of vocational truck drivers and ATS gamers standing in front of Western Star trucks at the 2025 Star Nation Experience in Madras, Oregon.
Articlesby Lauren FletcherAugust 20, 2025

More Than a Competition: Inside the 2025 Star Nation Experience

Six vocational drivers and two gamers face off in the 2025 Star Nation Experience from Western Star. Skill, pride, and grit: see who takes the win.

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Close-up of a grille guard on a pickup truck with the Work Truck and Ex-Guard logos and the headline: What Fleets Need to Know About Grille Guards.
Articlesby Lauren FletcherAugust 19, 2025

Why Grille Guards Matter in Fleet Protection

Truck Chat’s Fleet 101 series talked with Ex-Guard Industries to unpack the facts behind grille guards and why vocational fleets are increasingly adopting them.

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Truck Chat Weekly Cheat Sheet with Lauren Fletcher — 2025 Work Truck Safety Study, Ford midsize electric pickup, 2026 Super Duty orders, Geotab 25 years, Mack Defense Army contract.
Videosby Lauren FletcherAugust 18, 2025

Work Truck Safety Study + Ford’s New EV Pickup | Truck Chat Weekly Cheat Sheet

Work Truck’s Weekly Cheat Sheet: Safety study insights, Ford’s new EV pickup, Super Duty orders, and Geotab’s 25-year milestone in 60 seconds.

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