Fleet Women Laud New CEO of GM
General Motors' appointment of Mary Barra as the first female CEO of a global automotive company in December instantly ignited discussion about the role of women in the male-dominated boardrooms of the automotive industry.

Photo of Mary Barra courtesy of GM.

Photo of Mary Barra courtesy of GM.
General Motors' appointment of Mary Barra as the first female CEO of a global automotive company in December instantly ignited discussion about the role of women in the male-dominated boardrooms of the automotive industry.
While high-level female automotive executives have been a rare breed, Barra's rise through GM from a summer internship to the top of the C-suite has inspired female fleet executives, who say she's earned her seat at the table.
"Most women in fleet are doing the same thing," said Rachel Johnson, fleet specialist for Konecranes. "They are earning their place and businesses are finally realizing women have much to offer. If they are dedicated and excel within the company, there's no reason a woman shouldn't be given the same opportunities as men for advancement."
Barra started working for GM in1980 as a co-op student. She held various engineering and administrative positions, and was eventually named manager of the Detroit/Hamtramck Assembly plant.
Barra studied electrical engineering at the General Motors Institute (now Kettering University), where she earned a bachelor of science degree. She attended the Stanford Graduate School of Business on a GM fellowship, and earned a master's in business administration in 1990.
In February 2008, she became vice president of global manufacturing engineering. Almost 18 months later, GM elevated her to vice president of global human resources. In February 2011, she became executive vice president of global product development, where she worked to trim the number of GM automobile platforms. In August, she added responsibility for global purchasing and supply chain to her responsibilities.
On Dec. 10, 2013, Barra was named CEO, replacing Dan Akerson, and joined the GM Board of Directors. Barra stepped into her new role in January, and will work closely with Theodore "Tim" Solso, the former chairman and CEO of Cummins, Inc., who was named GM chairman.
Barra's appointment to CEO is "a huge milestone," said Helene Kamon, a former AmeriFleet vice president, member of the AF Fleet Hall of Fame, and a trailblazer herself as the first female president of the Automotive Fleet & Leasing Association (AFLA).
Kamon first worked in the automotive business in 1970 at a time when it was "an old boys club." In 1980, she was named fleet director for Wendy's International. "I am very happy I lived to see this. I'm just delighted. It opens a lot of possibilities," she said.
Female CEOs remain a rarity among Fortune 500 companies. Only 23 (4.6 percent) are now led by a female. For this reason, Barra's appointment is "a huge step in women breaking through the glass ceiling," said Donna Bibbo, fleet and employee services manager at Novo Nordisk.
"I think her ascendency will be applauded, but also watched very carefully," Bibbo said. "It is important that she succeed, and I certainly expect that she will, while bringing new ideas from the female perspective to the industry."
Several female fleet managers credited Barra as a role model for them. "It is inspiring to have a female role model in the industry that has reached that level of success," said Debbie Struna, Rite Aid's fleet manager.
Theresa Belding, director of fleet services for Forest Pharmaceuticals, said she'd like to hear from Barra firsthand perhaps at an upcoming AFLA conference or at a meeting of AFLA's Women in Fleet Management group.
"This is very exciting," Belding said. "It's very inspiring and encouraging to me as a woman in this industry."
Other female fleet managers downplayed Barra's gender role as GM's new CEO. Gail Watson, fleet and parking services manager at insurer Nationwide, said it was her last thought when hearing about Barra's appointment.
"I'm not sure there's a point to drawing the gender line," Watson said. "Mary's background speaks for itself."
Barra was likely chosen because she is "the right person in the right job at the right time," said Elsie Lucia, Estee Lauder's fleet services director and a former AFLA president. "Being the first female [CEO] in the global car business is a milestone, but she is smart and has worked in many areas of the company, which will be to her advantage. I'm sure she will bring a different perspective to the office of CEO — not a bad thing."
Originally posted on Automotive Fleet
More Operations

Family Ties Inside the Fleet Families Building Careers Across Generations
Three fleet families share what it really takes to work together, learn across generations, and keep business from following them home.
Read More →
Shades of Fleet Call for Voices: Fleet's Hidden Heroes
Fleet’s hidden heroes are often the ones keeping everything moving behind the scenes. September’s Shades of Fleet is looking for dispatchers, coordinators, parts specialists, and other support pros to share their stories.
Read More →
Truck Centers, Inc. Celebrates National Truck Driver Appreciation Week with $1,000 Fuel Card Giveaways
During National Truck Driver Appreciation Week, Truck Centers, Inc. is offering customers a chance to fuel up for free. Customers at all Truck Centers locations can enter to win one of four $1,000 fuel cards from Sept. 14 - 18.
Read More →
Fleet Guides, AI Time-Savers, Truck Tariffs & Fuel Strategy Lead the News
This week’s Truck Chat Cheat Sheet covers new fleet vehicle guides, practical AI use cases, U.S.-Canada truck production, mixed-energy strategy, and more.
Read More →
What Fleet Employers Are Missing When Hiring Veterans
What if some of the strongest candidates for fleet are already out there, but their experience is written in a language our industry does not always recognize?
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
What Resilient Fleets Do Differently When Conditions Change
Fleet resilience is about more than reacting to disruption. Lauren Fletcher talks with AP Fleet’s Alex Coveney about flexibility, planning, scaling, and what helps fleets adapt when business conditions shift.
Read More →
If We Want the Next Generation in Automotive, We Have to Give Them a Reason to Care
The automotive industry talks constantly about its workforce shortage. But before we can recruit the next generation, we may need to do a better job giving kids a reason to care about automotive in the first place.
Read More →
Ram ProMaster City Under $40K, Truck Tariffs, and AI Maintenance Lead the News
A sub-$40K commercial van, tariff questions, AI-powered maintenance, and a new EV production strategy headline this week’s Truck Chat Cheat Sheet.
Read More →Bob Adamsky Shares the Fleet Lessons You Usually Learn the Hard Way
After more than 30 years in fleet, Arrow International’s Bob Adamsky has learned that the job is about far more than vehicles. He shares the lessons he wishes every fleet manager could learn a little earlier.
Read More →
