Work Truck Logo
MenuMENU
SearchSEARCH

Fleet Women Laud New CEO of GM

General Motors' appointment of Mary Barra as the first female CEO of a global automotive company in December instantly ignited discussion about the role of women in the male-dominated boardrooms of the automotive industry.

January 14, 2014
Fleet Women Laud New CEO of GM

Photo of Mary Barra courtesy of GM.

4 min to read


Photo of Mary Barra courtesy of GM.

General Motors' appointment of Mary Barra as the first female CEO of a global automotive company in December instantly ignited discussion about the role of women in the male-dominated boardrooms of the automotive industry.

Ad Loading...

While high-level female automotive executives have been a rare breed, Barra's rise through GM from a summer internship to the top of the C-suite has inspired female fleet executives, who say she's earned her seat at the table.

Ad Loading...

"Most women in fleet are doing the same thing," said Rachel Johnson, fleet specialist for Konecranes. "They are earning their place and businesses are finally realizing women have much to offer. If they are dedicated and excel within the company, there's no reason a woman shouldn't be given the same opportunities as men for advancement."

Barra started working for GM in1980 as a co-op student. She held various engineering and administrative positions, and was eventually named manager of the Detroit/Hamtramck Assembly plant.

Barra studied electrical engineering at the General Motors Institute (now Kettering University), where she earned a bachelor of science degree. She attended the Stanford Graduate School of Business on a GM fellowship, and earned a master's in business administration in 1990.

In February 2008, she became vice president of global manufacturing engineering. Almost 18 months later, GM elevated her to vice president of global human resources. In February 2011, she became executive vice president of global product development, where she worked to trim the number of GM automobile platforms. In August, she added responsibility for global purchasing and supply chain to her responsibilities.

On Dec. 10, 2013, Barra was named CEO, replacing Dan Akerson, and joined the GM Board of Directors. Barra stepped into her new role in January, and will work closely with Theodore "Tim" Solso, the former chairman and CEO of Cummins, Inc., who was named GM chairman.

Ad Loading...

Barra's appointment to CEO is "a huge milestone," said Helene Kamon, a former AmeriFleet vice president, member of the AF Fleet Hall of Fame, and a trailblazer herself as the first female president of the Automotive Fleet & Leasing Association (AFLA).

Kamon first worked in the automotive business in 1970 at a time when it was "an old boys club." In 1980, she was named fleet director for Wendy's International. "I am very happy I lived to see this. I'm just delighted. It opens a lot of possibilities," she said.

Female CEOs remain a rarity among Fortune 500 companies. Only 23 (4.6 percent) are now led by a female. For this reason, Barra's appointment is "a huge step in women breaking through the glass ceiling," said Donna Bibbo, fleet and employee services manager at Novo Nordisk.

"I think her ascendency will be applauded, but also watched very carefully," Bibbo said. "It is important that she succeed, and I certainly expect that she will, while bringing new ideas from the female perspective to the industry."

Several female fleet managers credited Barra as a role model for them. "It is inspiring to have a female role model in the industry that has reached that level of success," said Debbie Struna, Rite Aid's fleet manager.

Ad Loading...

Theresa Belding, director of fleet services for Forest Pharmaceuticals, said she'd like to hear from Barra firsthand perhaps at an upcoming AFLA conference or at a meeting of AFLA's Women in Fleet Management group.

"This is very exciting," Belding said. "It's very inspiring and encouraging to me as a woman in this industry."

Other female fleet managers downplayed Barra's gender role as GM's new CEO. Gail Watson, fleet and parking services manager at insurer Nationwide, said it was her last thought when hearing about Barra's appointment.

"I'm not sure there's a point to drawing the gender line," Watson said. "Mary's background speaks for itself."

Barra was likely chosen because she is "the right person in the right job at the right time," said Elsie Lucia, Estee Lauder's fleet services director and a former AFLA president. "Being the first female [CEO] in the global car business is a milestone, but she is smart and has worked in many areas of the company, which will be to her advantage. I'm sure she will bring a different perspective to the office of CEO — not a bad thing."

Originally posted on Automotive Fleet

Subscribe to Our Newsletter

More Operations

A shot of a Volvo electric vehicle with a man charging it in front of a residence.
SponsoredAugust 1, 2026

Top 50 Executive Fleets

It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!

Read More →
Lauren Fletcher points toward the red-and-white Ringmaster of the Road soap box derby car. Bold text reads “Race Ready,” “Ringmaster of the Road,” and “Akron Bound.”
Operationsby Lauren FletcherJuly 31, 2026

Behind the Scenes: Building the Ringmaster of the Road from Body to Paint Part 2

The body is built, the paint is on, and Team Fletcher’s Soap Box Derby car is nearly ready for testing ahead of race day in Akron.

Read More →
Chris Brown of Automotive Fleet and Lauren Fletcher of Work Truck pose beside a Soap Box Derby car in a Team Brown vs. Team Fletcher race graphic benefiting The Hourglass Foundation.
Operationsby News/Media ReleaseJuly 30, 2026

It's All Downhill from Here! Fleet Industry Raises $22,000 for Skilled Trades Scholarships

Work Truck’s Lauren Fletcher and Automotive Fleet’s Chris Brown turned a friendly racing rivalry into $22,000 for automotive technology and skilled trades scholarships.

Read More →
Ad Loading...
Lauren Fletcher stands against a dark blue background beside the headline “Fleets Run on Confidence.” Additional text reads “July 2026” and “Safety, Technicians, Leadership, Mixed Energy.”
Sponsoredby Lauren FletcherJuly 30, 2026

Fleet Confidence, Safety, and Smarter Risk Management Lead This Month

This month’s TruckChat: Top Monthly News Recap explores what it takes to build confidence across a fleet, from stronger leadership and technician support to better safety preparation, smarter use of telematics, and clearer plans for when something goes wrong.

Read More →
Tina Kourakos smiles beside bold black-and-yellow Fleet Legends graphics promoting her spotlight interview on decades of fleet leadership.
Sponsoredby Lauren FletcherJuly 29, 2026

From Fleet Operator to OEM Leader: Tina Kourakos’ Career Lessons

Tina Kourakos shares the lessons, relationships, and career pivots that shaped more than 30 years in fleet, plus the advice every new fleet manager should hear.

Read More →
Six WEX and Standard Fleet team members pose together in front of a WEX-branded backdrop, commemorating a business partnership or collaboration between the two companies.
Operationsby News/Media ReleaseJuly 29, 2026

WEX Brings Standard Fleet's Connected Vehicle Platform to Fleet Customers

This week’s product launch with Standard Fleet’s connected vehicle platform reflects WEX Venture Capital's strategy of turning startup innovation into customer solutions. Standard Fleet is now available to WEX fleet customers.

Read More →
Ad Loading...
Work Truck Trucks, Tips & Tours YouTube thumbnail promoting Motive Atlas AI, featuring a rugged tablet displaying the Atlas interface with the headline, “Save Time with AI,” and a Truck Chat “Watch Now” button.
Operationsby Wayne ParhamJuly 27, 2026

Meet Atlas: Motive's AI Assistant for Fleets

Artificial intelligence is becoming a practical tool for fleet operations. In this video, Emily Parsons introduces Atlas, Motive's AI-powered assistant that combines conversational search with the ability to perform actions across the Motive platform.

Read More →
Commercial Fleet
SponsoredJuly 23, 2026

The Top 300 Commercial Fleets

The Top 300 Commercial Fleets: See the List

Read More →
NTEA promotional graphic featuring the Federal Excise Tax Guide for the Work Truck Industry alongside the NTEA logo, highlighting a comprehensive guide to the 12% federal excise tax on work trucks, tractors, and trailers.
Operationsby News/Media ReleaseJuly 22, 2026

NTEA Releases Updated Federal Excise Tax Guide for the Work Truck Industry

NTEA’s latest revised edition of its Federal Excise Tax Guide for the Work Truck Industry is now available to help fleet leaders navigate complex federal tax requirements.

Read More →
Ad Loading...
Multi-level car carrier transporting white pickup trucks and sedans along a highway, illustrating commercial vehicle logistics and fleet vehicle delivery.
Operationsby News/Media ReleaseJuly 20, 2026

Super Dispatch Powers Centralized Vehicle Transport Operations for Merchants Fleet

Merchants Fleet has replaced fragmented transportation processes with Super Dispatch’s unified, API-powered platform to improve visibility, automation, and carrier performance.

Read More →