Work Truck Logo
MenuMENU
SearchSEARCH

Decals Help Convey Professionalism

Decal manufacturers can provide customizable options for updating the look of current fleet vehicles. One benefit of decals is the ease in which they can be affixed.

March 31, 2011
Decals Help Convey Professionalism

Decals, such as those shown above on the doors of work trucks, provide a professional image. Unlike paint, decals do not noticeably fade.

Photo: Sun Art

3 min to read


Every company operating a fleet wants its vehicles to convey a professional image to its customers. By utilizing a well-­designed decal program, fleet managers can save by including decal manufacturers as part of their supply chain. Decal manufacturers, such as Cleveland-­based Sun Art Decals, Inc., can provide this service.

Quality decal markings can be used on vehicles for corporate logos, lettering, numbering, and graphics.

Ad Loading...

Decal Manufacturer Works with Fleet

Exterior decals are easily applied to vehicles using self-adhesive materials that have the durability to last the service life of a vehicle. Companies can avoid maintaining an inventory of fleet markings by using a well-equipped decal manufacturer as a source for vehicle graphics. Most fleet maintenance departments have personnel able to provide the installation.

In the past, decal manufacturers were reluctant to service small fleet accounts because of their small production needs. New production capabilities enable manufacturers to produce custom decal products on an as-­needed basis for large and small fleet operators. The development of computer-­aided design and manufacturing (CAD/CAM) and digital output systems have made this possible.

The advantage of these computer-based systems is that once an image is saved, it can be edited on a computer screen to provide a customized decal in almost any dimension and color. Providing customers with any size, color, or quantity they need is no longer a production problem.

"If a fleet needs one decal six inches in diameter and another 30 inches in diameter, they can have it," said Jim Soppelsa, president of Sun Art. "The new system is also ideal for situations where only one panel of a vehicle is damaged. A customer can call Sun Art and order the one replacement decal if necessary. As a result, vehicle downtime is minimized."

In a 9,000-sq. ft. facility with more than $200,000 in equipment operated by skilled employees, Sun Art Decals can maintain quality control and consistently fulfill tight delivery deadlines. 

Ad Loading...

"Our production capabilities enable the production of simple, one-color lettering or complex full-color decals cut into elaborate shapes," said Soppelsa. "Through the use of digital systems, decal markings can be produced quickly, typically within 24 hours. For example, a long lead time for Sun Art is one week."

Decals Provide Benefits

One advantage to using decals is they do not require any special skills to affix to a vehicle's exterior.

"In fact, factory decaling on new models has become so prevalent that most mechanics are already experienced in decal work," noted Soppelsa.

Unlike paint, decals do not noticeably fade. If there is a fading factor, it will take place over a long period of time, but it will be consistent. Another advantage to using decals, even temporary markings, is that they can be removed.

"Decals can be removed using heat and solvents," explained Soppelsa. "This eliminates the need to repaint the entire vehicle prior to selling it from the fleet."

Ad Loading...

Fleet professionals can mail, fax, or e-mail an image for a price quote. The sent image can often be used for production purposes.        

Subscribe to Our Newsletter

More Operations

Graphic for Work Truck's TruckChat Shades of Fleet series titled "Next Up in Fleet." A commercial truck drives toward a futuristic city skyline with digital technology icons, connected vehicle imagery, and blue light trails representing innovation and the future of fleet.
Operationsby Lauren FletcherJune 17, 2026

Shades of Fleet Call for Voices: Next Up in Fleet

Apprentices, interns, young professionals, and rising leaders: share your voice in our "Next Up in Fleet" episode of our Shades of Fleet video series!

Read More →
Truck Chat Weekly Cheat Sheet thumbnail featuring Lauren Fletcher against a truck-themed background with bold text reading “Skilled Trades, Smart Fleets & Driver Voices.” The graphic highlights workforce development, fleet leadership, and driver-focused industry trends
Operationsby Lauren FletcherJune 15, 2026

Fleet Leadership, Skilled Trades, and Better Data Take Center Stage | Weekly Cheat Sheet

Skilled trades, fleet leadership, DataQs, and driver input take center stage in this week's Truck Chat Weekly Cheat Sheet. Watch the latest fleet headlines.

Read More →
Graphic announcing the 2026 Class of NAFA Fellows, listing honorees Clyde “Dale” Collins, Patti Earley, Bryan Flansburg, Bob Mossing, and Cedric Roberts, with the NAFA Fleet Management Association logo on a blue and gold background.
Operationsby News/Media ReleaseJune 10, 2026

NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management

NAFA Fleet Management Association (NAFA) has recognized five fleet professionals by naming them to the 2026 Class of NAFA Fellows. Find out who they are and learn more about their impact on the fleet management profession.

Read More →
Ad Loading...
Graphic promoting a Verisk cargo theft story. Large text reads “Cargo Theft Indictment” beside an open box truck containing palletized, shrink-wrapped cargo, highlighting a transportation crime and law enforcement investigation.
Operationsby News/Media ReleaseJune 9, 2026

Verisk CargoNet Assists in Manhattan Cargo Theft Indictment Targeting Multi-State Impersonation Ring

Verisk CargoNet assisted law enforcement efforts tied to an indictment related to an organized, multi-state cargo theft operation that allegedly took nearly $5 million in stolen goods through impersonation tactics.

Read More →
Hands holding several potatoes beneath the headline "What's Your Fleet Potato?" illustrating how simple, unexpected ideas can create meaningful impact in fleet management.
OperationsJune 5, 2026

What Does a Potato Have to Do with Leadership?

From simple process improvements and creative problem-solving to the little moments that strengthen team culture, this conversation dives into the power of unexpected ideas and why innovation doesn't always arrive wrapped in new technology or a major initiative.

Read More →
Podcast mic with LISTEN TODAY! and Truck Chat logo, as well as iHeart Radio, Spotify, and Apple Music Logos
Operationsby Lauren FletcherJune 5, 2026

Looking for a New Podcast for the Road? Start Here!

Looking for a new podcast? Truck Chat delivers fleet leadership insights, industry deep dives, AI discussions, innovations, and real-world stories.

Read More →
Ad Loading...
Collage of WTX Work Truck eXchange: fleet managers networking, learning sessions, and supplier meetings. Text reads “Hosted. Curated. Fleet-Focused.” Apply for Sept 23–25, 2026 in Scottsdale, AZ.
Operationsby Lauren FletcherJune 4, 2026

WTX Fleet Manager Applications Close Soon (and Yes, You Want In)

WTX Fleet Manager Applications close soon for the hosted Work Truck Exchange, Sept. 23-25, 2026, in Scottsdale, Arizona. Limited spots available, apply today!

Read More →
YouTube thumbnail for Work Truck’s Truck Chat series. Large headline text on the left reads “AT THE SHOW” with a subheadline, “Reimbursement: Fleets Biggest Blindspot.” On the right, a man in a gray plaid blazer and white shirt speaks while gesturing with his hand, wearing a wireless microphone clipped to his jacket.
Operationsby Lauren FletcherJune 4, 2026

Did You Know What You Don't See May Be Costing You Big?

As more employees choose personal vehicles (including hybrids and EVs) for business use, companies face new challenges around visibility, insurance, liability, and cost control.

Read More →
Square promotional graphic for Shades of Fleet featuring host Lauren Fletcher against an American flag background. Bold text reads "Veteran Voices" and "From Military Service to Fleet Leadership." The image promotes a conversation with fleet professionals about military experience, leadership, teamwork, and transitioning into civilian fleet careers.
OperationsJune 3, 2026

Veteran Voices in Fleet | How Military Service Shapes Fleet Leaders

Across every perspective, one message is clear: the experiences gained through military service continue to influence how veterans contribute to the fleet industry every day.

Read More →
Ad Loading...
Collage-style feature image of fleet industry veteran Robert Martinez throughout different stages of his life and career, including vintage motorcycle photos, NYPD fleet operations, leadership roles, family moments, and retirement years, with bold text reading “Robert Martinez: Fleet Legend.”
Operationsby Lauren FletcherJune 2, 2026

The Fleet Lessons That Don’t Show Up on a Spreadsheet

From index cards to predictive maintenance, Robert Martinez shares the hard-earned leadership lessons that shaped nearly 40 years in fleet.

Read More →