Work Truck Logo
MenuMENU
SearchSEARCH

Focusing on Attracting and Retaining Top Fleet Talent

Real strategies for attracting, hiring, and retaining top talent — and building a workplace people want to stay and grow in.

April 29, 2025
Focusing on Attracting and Retaining Top Fleet Talent

NAFA 2025 kicked off it's official first day with a session all about growing our industry and retaining top talent. 

Photo: Lauren Fletcher

4 min to read


The Black Fleet Network hosted a session at the 2025 NAFA Fleet Institute & Expo to tackle one of the most pressing challenges across industries today: attracting and retaining top talent.

Moderated by Al Curtis of Cobb County, Georgia, and a panel of industry leaders, including L.P Monroe, Cedric Roberts, Nicklaus Cartledge, and Jen Pearson, the session kicked off with a conversation about the importance of not just filling open positions but strategically building teams with the right people and then investing in them for the long term.

Ad Loading...

Building the Right Team From the Start

One of the strongest takeaways was the importance of not just filling open roles but being intentional about who gets brought onto the team. The session stressed that hiring the right people is critical to the long-term health of any organization.

A strong culture and a safe, welcoming environment were emphasized as major attractors for new hires. Candidates will often overlook certain factors if they feel they’ll be supported and valued at work. Creating a positive workplace culture matters just as much, if not more, than a flashy salary.

Recruitment ideas shared included:

  • Tap into family connections, encouraging the next generation to join industries like fleet maintenance.

  • Expand beyond traditional pipelines such as dealerships and trade schools, reaching out to nonprofit organizations, returning citizens, and justice-involved youth.

  • Start early by engaging middle and high school students interested in automotive careers.

Hiring for Character, Not Just Skills on Paper

Another major theme was the importance of looking beyond resumes. Hiring managers were encouraged to pay close attention to candidates’ character, work ethic, and potential, not just their certifications or years of experience.

Ad Loading...

Stories were shared about candidates who might not have been the "perfect fit" on paper but who, with the right support and development, quickly became standout team members. Hands-on interviews, like demonstrations of basic shop equipment skills, were also suggested to validate a candidate’s abilities beyond what’s listed on a resume.

Making the Hiring Process Work Smarter

Much of the conversation focused on the hiring speed and the importance of keeping the process moving. Long, slow hiring timelines were called out as one of the biggest reasons good candidates move on.

Key ideas to streamline hiring included:

  • Mapping out and tightening up the full process without skipping critical steps.

  • Setting internal deadlines for resume reviews, interviews, and offer letters.

  • Keeping constant communication with candidates about where they are in the process.

It was noted that a strong candidate experience starts during hiring and that experience sets the tone for future employee engagement.

Ad Loading...

Leadership in Action

Al Curtis leads by action bringing his shop supervisor, Aaron Kendrick, up on stage to help co-moderate the session. 

Photo: Lauren Fletcher

To demonstrate leadership development in real time, Al, one of the session leaders, invited his shop supervisor, Aaron Kendrick, to help co-moderate the final portion of the panel. 

Aaron's journey through the organization served as a real-world example of how investing in team members pays off, and reinforced the value of giving future leaders opportunities to step up.

Creating Inclusive and Equitable Hiring Practices

The conversation also tackled diversity and inclusion, stressing that DEI efforts aren’t about meeting quotas but giving every qualified candidate a fair chance. Several reminders were shared:

  • Look carefully at job descriptions and run them through bias-checking tools.

  • Standardize interview questions so all candidates are evaluated fairly.

  • Continually train hiring teams to recognize and address unconscious bias.

It was reinforced that true equity means focusing on a candidate's skills, character, and potential, not their background, age, or physical abilities.

Ad Loading...

Rethinking Retention: It’s More Than Paychecks

When it came to keeping good people, the session focused on strategies beyond just offering more money.

Key retention lessons included:

  • Cross-train and provide exposure: It allows employees to learn about other areas like fuel management, budgeting, or procurement to help them grow their careers.

  • Give employees a voice: Involving frontline staff in decisions like equipment selection and shop operations strengthens their sense of ownership and engagement.

  • Create a positive, healthy culture: Toxic workplaces drive good people out, no matter how strong the pay or benefits are.

It was also noted that retention isn’t just about the employee; it’s often about supporting their whole family. Recognizing the bigger picture of an employee’s life and needs can go a long way in keeping them committed and happy.

Attendees walked away with new ideas, practical tactics, and a renewed focus on making their organizations places where people want to stay and grow.

More Operations

Graphic for Work Truck's TruckChat Shades of Fleet series titled "Next Up in Fleet." A commercial truck drives toward a futuristic city skyline with digital technology icons, connected vehicle imagery, and blue light trails representing innovation and the future of fleet.
Operationsby Lauren FletcherJune 17, 2026

Shades of Fleet Call for Voices: Next Up in Fleet

Apprentices, interns, young professionals, and rising leaders: share your voice in our "Next Up in Fleet" episode of our Shades of Fleet video series!

Read More →
Truck Chat Weekly Cheat Sheet thumbnail featuring Lauren Fletcher against a truck-themed background with bold text reading “Skilled Trades, Smart Fleets & Driver Voices.” The graphic highlights workforce development, fleet leadership, and driver-focused industry trends
Operationsby Lauren FletcherJune 15, 2026

Fleet Leadership, Skilled Trades, and Better Data Take Center Stage | Weekly Cheat Sheet

Skilled trades, fleet leadership, DataQs, and driver input take center stage in this week's Truck Chat Weekly Cheat Sheet. Watch the latest fleet headlines.

Read More →
Graphic announcing the 2026 Class of NAFA Fellows, listing honorees Clyde “Dale” Collins, Patti Earley, Bryan Flansburg, Bob Mossing, and Cedric Roberts, with the NAFA Fleet Management Association logo on a blue and gold background.
Operationsby News/Media ReleaseJune 10, 2026

NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management

NAFA Fleet Management Association (NAFA) has recognized five fleet professionals by naming them to the 2026 Class of NAFA Fellows. Find out who they are and learn more about their impact on the fleet management profession.

Read More →
Ad Loading...
Graphic promoting a Verisk cargo theft story. Large text reads “Cargo Theft Indictment” beside an open box truck containing palletized, shrink-wrapped cargo, highlighting a transportation crime and law enforcement investigation.
Operationsby News/Media ReleaseJune 9, 2026

Verisk CargoNet Assists in Manhattan Cargo Theft Indictment Targeting Multi-State Impersonation Ring

Verisk CargoNet assisted law enforcement efforts tied to an indictment related to an organized, multi-state cargo theft operation that allegedly took nearly $5 million in stolen goods through impersonation tactics.

Read More →
Hands holding several potatoes beneath the headline "What's Your Fleet Potato?" illustrating how simple, unexpected ideas can create meaningful impact in fleet management.
OperationsJune 5, 2026

What Does a Potato Have to Do with Leadership?

From simple process improvements and creative problem-solving to the little moments that strengthen team culture, this conversation dives into the power of unexpected ideas and why innovation doesn't always arrive wrapped in new technology or a major initiative.

Read More →
Podcast mic with LISTEN TODAY! and Truck Chat logo, as well as iHeart Radio, Spotify, and Apple Music Logos
Operationsby Lauren FletcherJune 5, 2026

Looking for a New Podcast for the Road? Start Here!

Looking for a new podcast? Truck Chat delivers fleet leadership insights, industry deep dives, AI discussions, innovations, and real-world stories.

Read More →
Ad Loading...
Collage of WTX Work Truck eXchange: fleet managers networking, learning sessions, and supplier meetings. Text reads “Hosted. Curated. Fleet-Focused.” Apply for Sept 23–25, 2026 in Scottsdale, AZ.
Operationsby Lauren FletcherJune 4, 2026

WTX Fleet Manager Applications Close Soon (and Yes, You Want In)

WTX Fleet Manager Applications close soon for the hosted Work Truck Exchange, Sept. 23-25, 2026, in Scottsdale, Arizona. Limited spots available, apply today!

Read More →
YouTube thumbnail for Work Truck’s Truck Chat series. Large headline text on the left reads “AT THE SHOW” with a subheadline, “Reimbursement: Fleets Biggest Blindspot.” On the right, a man in a gray plaid blazer and white shirt speaks while gesturing with his hand, wearing a wireless microphone clipped to his jacket.
Operationsby Lauren FletcherJune 4, 2026

Did You Know What You Don't See May Be Costing You Big?

As more employees choose personal vehicles (including hybrids and EVs) for business use, companies face new challenges around visibility, insurance, liability, and cost control.

Read More →
Square promotional graphic for Shades of Fleet featuring host Lauren Fletcher against an American flag background. Bold text reads "Veteran Voices" and "From Military Service to Fleet Leadership." The image promotes a conversation with fleet professionals about military experience, leadership, teamwork, and transitioning into civilian fleet careers.
OperationsJune 3, 2026

Veteran Voices in Fleet | How Military Service Shapes Fleet Leaders

Across every perspective, one message is clear: the experiences gained through military service continue to influence how veterans contribute to the fleet industry every day.

Read More →
Ad Loading...
Collage-style feature image of fleet industry veteran Robert Martinez throughout different stages of his life and career, including vintage motorcycle photos, NYPD fleet operations, leadership roles, family moments, and retirement years, with bold text reading “Robert Martinez: Fleet Legend.”
Operationsby Lauren FletcherJune 2, 2026

The Fleet Lessons That Don’t Show Up on a Spreadsheet

From index cards to predictive maintenance, Robert Martinez shares the hard-earned leadership lessons that shaped nearly 40 years in fleet.

Read More →