Join the commercial vehicle industry data revolution at Work Truck Week 2025. NTEA – The Work Truck Association will introduce Commercial Vehicle Data Exchange & Reception, a half-day special session on March 6 showcasing new possibilities for obtaining, analyzing, and using data; understanding market trends; and improving business processes.

Work Truck Week 2025 runs March 4–7, 2025, at Indiana Convention Center in Indianapolis. More Than A Trade Show encompasses Green Truck Summit, The Work Truck Show, NTEA Annual Meeting, Ride & Drive, educational programs, and more. The schedule is:

• Green Truck Summit is March 4

• Educational sessions run March 4–6

• Work Truck Show exhibits are open March 5–7 

• Ride & Drive runs March 5–6

Work Truck Week, North America’s largest work truck event, is produced by NTEA. Register at worktruckweek.com.

“We are on the cusp of a data revolution in the commercial vehicle industry,” explains Kevin Koester, NTEA managing director. “Software-defined vehicles, telematics, artificial intelligence, and other technologies are generating data and providing resources that can help businesses plan and progress in new ways. The time is right to come together to explore the tools to leverage existing data and lead the development of the next wave of data-driven decision-making.”

Commercial Vehicle Data Exchange Details

Commercial Vehicle Data Exchange is designed for industry professionals looking for new data sources, interested in leveraging their company’s own data and/or collaborating with others who want to move the industry forward.

The four-hour event kicks off with a review of the current state of data availability and use in the commercial vehicle industry led by Andrew Wrobel, NTEA commercial vehicle insight strategist. This is followed by three breakouts:

• Best practices for using data in business decisions

• Evolution through telematics

• Leveraging artificial intelligence (AI) for data analysis and protection

Better-Informed Business Decisions

In the first session, Joe Langley, associate director, North American light vehicle production for S&P Global Mobility, will identify best practices for vehicle analysis to make better-informed business decisions.

Telematics & Multi-Stage Manufactured Vehicles

Steven Berube, vice president of sales for Geotab, will then explore the evolution of Class 3–7 multi-stage manufactured commercial vehicles through the lens of telematics. He’ll provide an overview of the macro trends that have influenced the industry over the last two decades, the role that telematics has played in supporting these transitions, and how changes in telematics will help drive the industry into the future.

How AI is Transforming Data Analysis

Finally, Bucky Dodd, CEO and principal consultant at ClearKinetic, will discuss how AI is transforming data analysis, making it easier than ever to turn complex information into clear, actionable insights. The session will uncover how AI-driven analysis makes it easier to identify trends, refine strategies, and make real-time data-backed decisions. It will also examine best practices for securing data.

Data Acquisition & Analysis

Koester will wrap up the conference with a look at the future of data acquisition and analysis within the commercial vehicle industry. A reception follows the conference to allow participants to discuss what they’ve learned and exchange ideas.

“Success in the work truck industry goes beyond hardware and software,” Koester said. “It increasingly depends on data and the people who are willing to create, leverage, and collaborate on it. Attending the Commercial Vehicle Data Exchange is an important step in understanding how to transform data into strategic actions to move operations – and the work truck industry – forward.”

Not Included in Work Truck Week Registration

The Commercial Vehicle Data Exchange & Reception Special Session runs 1:30–5:30 p.m. on Thursday, March 6, at Indiana Convention Center. It is not included in any Work Truck Week registration package, but it is available for purchase separately. Learn more and register at worktruckweek.com or contact NTEA (info@ntea.com or 248-489-7090) for more information.