Work Truck Logo
MenuMENU
SearchSEARCH

Motive Expands AI-powered Safety, Security & Fleet Management to Mexico

Motive has opened a new office in Mexico City and rolled out its line of AI-powered services to fleets in Mexico.

Map of Mexico, with Motive company logo.

Motive has expanded its suite of driver safety, fleet management, theft prevention, and equipment monitoring solutions into Mexico and opened a new office in Mexico City.

Photo: Canva/Motive/WT Illustration

3 min to read


Motive, the AI-powered integrated operations platform, has expanded into Mexico. Businesses across the country now have access to Motive’s integrated suite of driver safety, fleet management, theft prevention, and equipment monitoring solutions.

“Our mission is to empower the people who run physical operations with tools to make their work safer, more productive, and more profitable,” said Motive founder and CEO Shoaib Makani. “We are excited to bring Motive’s industry-leading technology to the businesses that power Mexico’s economy. We have tailored the Motive platform to meet the safety and security needs of our customers in Mexico.”

Ad Loading...

Key Motive Services Now are Offered in Mexico

With this launch, Motive has tailored its existing products to the Mexican market and is launching new products to solve the unique needs of businesses in the region.

Motive’s solutions for the Mexico market include:

  • Security Suite: Motive is launching an advanced suite of security solutions, including an engine immobilizer, door sensors, and panic button to help keep drivers and cargo safe and secure on the road. These new products, together with the Motive AI Omnicam that enables cargo theft monitoring, form the basis of the best-in-class solution for businesses, with the highest standards for the security of their drivers and cargo.

  • Driver Safety: The Motive AI Dashcam has been updated to reflect the unique driving conditions of Mexican roads to help reduce risk and prevent accidents. The Motive AI Dashcam detects and alerts drivers to unsafe behaviors like cell phone use, drowsiness, and close following with industry-leading accuracy, helping customers reduce safety incidents by up to 80%.

  • Fleet Management: Motive gives customers unparalleled visibility into the location, utilization, and health of their vehicles and automates major operational workflows for fleet managers, dispatchers, and maintenance teams.

  • Equipment Monitoring: Motive’s Asset Gateways, Environmental Sensors, and OEM integrations provide unparalleled visibility and control, with support for all types of equipment.

"Motive has transformed how we manage our fleet and secure our trailers at Mexitrans,” said Carlos Pachecho, CEO of Mexitrans. “The platform’s insights are invaluable, allowing us to make quick, informed decisions. We’re thrilled to partner with Motive and are excited to grow together. This collaboration is key to our success."

New Motive customers include:

Ad Loading...
  • Spettro Consulting

  • Mexitrans Mexicana de Transporte

  • Global Track

  • Betos Trucking SA de CV

  • Operadora Transtur

Motive Names Camacho as General Manager for Mexico

Motive selected Omar Camacho as general manager for Mexico and he will lead the company’s new Mexico City office. He is a 25-year sales and operations veteran, previously leading teams at IBM, ZScaler, Mongo DB, and Cloudera.

Camacho will what Motive called aggressive growth in the region, leading and building a team that delivers exceptional support and service to customers in the country.

More Operations

Podcast thumbnail for The Chatty Chassis with Lauren Fletcher featuring the headline “Fleet Doesn’t Really Retire. It Rewires.” alongside a desk scene with a coffee mug reading “Not Retired. Rewired.”, fleet truck photos, and a notebook listing experience, perspective, purpose, and staying in the game.
OperationsMay 13, 2026

Fleet Doesn’t Really Retire: It Rewires.

Fleet professionals don’t really retire. They rewire. A look at why fleet experience, mentorship, and purpose never fully leave the industry.

Read More →
Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.
SponsoredMay 13, 2026

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Read More →
Lessons that last with Carl Nelson on a historical backround
Operationsby Lauren FletcherMay 12, 2026

What One 40-Year Fleet Career Can Teach You Today

What can a 40-year fleet career teach you today Learn practical lessons on leadership, drivers, and decision-making from Carl Nelson’s experience

Read More →
Ad Loading...
Lauren Fletcher poses beside a bold “Truck Chat Weekly Cheat Sheet” graphic featuring headlines about AI, technician insights, and fleet industry changes against a moving truck background.
Operationsby Lauren FletcherMay 11, 2026

Why Human Storytelling Still Wins, Plus AI and Fleet Shifts | Weekly Cheat Sheet

AI in fleet, technician realities, diesel trends, GM Fleet vans, and the end of the International CV Series in this week’s Truck Chat recap.

Read More →
Graphic for a Work Truck feature article titled “Everyone Thinks They’re a Fleet Manager.” The image shows bold white and red typography beside a notebook labeled “Fleet Reality” with checklist items including control costs, reduce downtime, manage risk, and keep people moving, surrounded by charts, a calculator, and office workspace materials.
Operationsby Lauren FletcherMay 8, 2026

Everyone Thinks They’re a Fleet Manager

From oil changes to procurement decisions, fleet work is often underestimated by the very people who depend on it most. Bob Stanton makes the case for why communication, not just technical expertise, is one of the most important leadership skills in fleet.

Read More →
Graphic announcing a Daimler Truck North America leadership update featuring President and CEO John O’Leary smiling with arms crossed against a blue background, alongside Work Truck branding and title text.
OperationsMay 8, 2026

Daimler Truck Extends O’Leary’s Leadership of DTNA Through 2028

Daimler Truck Holding AG has reappointed John O’Leary to lead DTNA as president and CEO through the end of 2028. He first assumed the role in 2021.

Read More →
Ad Loading...
Fleet manager overlooking a lot of work trucks at sunrise, representing rising pay and growing demand for fleet leadership roles.
Operationsby Lauren FletcherMay 7, 2026

Fleet Manager Salaries Continue to Rise as Responsibilities Expand

Fleet manager salaries are rising as roles expand. See 2026 trends in pay, experience, fleet size, and regional differences across U.S. operations.

Read More →
Square blue graphic with Shades of Fleet, Women's Voices, Women Driving Change from Work Truck and Truck Chat
OperationsMay 6, 2026

What Real Support in Fleet Actually Looks Like for Women | Shades of Fleet

This conversation digs into some real and necessary questions, including the old-school mindsets that still show up in fleet and explores the changes happening now.

Read More →
Adults in blue shirts holding  a banner with headline $150,000 with Disney World castle in the background.
OperationsMay 6, 2026

GM Partners with Disney Imagination Campus & DonorsChoose to Support Teachers & STEAM Funding

General Motors, Disney Imagination Campus, and DonorsChoose, awarded $150,000 in funding to 15 teachers, who were honored during Teacher Appreciation Week. The teachers will use the funds to “pay it forward” and support other educators in their communities.

Read More →
Ad Loading...
Cover image for the “5th Annual Market Pulse Report” by Element titled “Navigating fleet management in 2026: Data and insights shaping the future of fleet and mobility.” The design features an aerial view of a cable-stayed bridge with vehicles traveling on a highway beside a dense green forest. A teal graphic panel overlays the lower portion of the image, with the Element logo and tagline “Intelligence in motion” at the bottom.
SponsoredMay 6, 2026

Fleet Costs Are Rising: Here’s How Leaders Are Responding

Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.

Read More →