Ford F-150 Lightning Goes Global, Debuts in Switzerland & Norway

In April, Ford announced that the Ford F-150 Lightning will go global for the very first time. The first country outside of North America to get their hands on the electric pickup truck was Norway.

Now, it's making its way to Switzerland this year in limited quantities.

Scheduled for a November launch, the F-150 Lightning Ford aims to demonstrate that electric trucks are well-suited not just for urban settings but also for rugged terrain and the demanding roads of the Alps.

Starting in November, you can place your orders for the Ford F-150 Lightning at a price of 127,000 Swiss francs.

Why the Ford F-150 and Norway? 

Ford stated that introducing the F-150 Lightning pickup to Europe in the world’s most advanced electric vehicle market where 80% of new car sales are electric – is the latest step in the company’s electrification strategy.

In 2022, the company announced that, by 2023, it is targeting zero emissions for all vehicle sales in Europe and carbon neutrality across its European footprint of: 

• Facilities.
• Logistics.
• Suppliers.

Ford has stated that it is committed to leading the electric vehicle revolution, investing more than $50 billion globally through 2026 to electric vehicles and targeting a production run rate of 2 million electric vehicles globally by the end of that year. The company expects EVs to be half of its global vehicle sales volume by 2030 and is on track to achieve carbon neutrality no later than 2050.

Earlier in 2023, Ford announced that it will again nearly double production capacity of F-150 Lightning to 150,000 vehicles per year at the Rouge Electric Vehicle Center in Dearborn, Michigan, to meet soaring customer demand.

“Everything we’ve learned from almost half a century of producing America’s best-selling truck has helped us make F-150 Lightning the truck of the future. It is truly a great accolade for the Lightning team to have customers demand this vehicle near and now far!” said Darren Palmer, vice president, Electric Vehicle Programs, Ford Model e. “Ingenuity runs through this truck inside and out. I strongly encourage our future Norwegian customers to put this truck to the test for all their outdoor adventures.”

The F-150 Lightning Lariat Launch Edition for customers in Norway will be offered exclusively with Super Crew Cab body style in Antimatter Blue metallic body color and offered in limited numbers.

It will be sold through the Ford-authorized dealer network across more than 70 specialized Ford EV dealers in Norway with full EV infrastructure and capability to serve every F-150 Lightning, Mustang Mach-E and E-Transit customers.

In the U.S., the Ford F-150 Lightning has won numerous awards including ones from Edmunds, MotorTrend, North American Truck of the Year, and others. The truck has also seen a fourth price increase since production began. 

Editor's Note: This article was orignally published on April 2023 and recently updated.