Ford is increasing production at manufacturing plants across North America to meet strong customer demand for vehicles, including F-150 Lightning and Maverick pickup. The company is also preparing to launch all-new versions of four significant vehicles in 2023: Super Duty, Ranger, Mustang, and Escape.
“We have had a strong start to 2023 sales, and we are moving to fast-track quality production,” said Kumar Galhotra, president, Ford Blue. “Increasing production benefits both our customers and our business.”
Through February, Ford is America’s No. 1 selling overall brand and the top truck manufacturer and SUV brand. Ford electric vehicle sales are up 68%. Also, Ford’s U.S. market share increased by 1.4 percentage points in February to 13.3%, powered by a 21.9% sales increase.
In addition to the production increase, Ford announced another price increase for the F-150 Lightning.
According to a report from Reuters, Ford raised the starting price of the Lariat Standard model to $75,974 from $74,474 and the Platinum range to $98,074 from $96,874 "in response to current material costs, market factors, and supply chain constraints." In addition, the price of the F-150 Lightning Pro MSRP will rise from $55,974 to $59,974," Ford said, adding that the model remains sold out for retail customers.
Ford Model-Specific Updates
- Bronco Sport and Maverick: Ford is increasing production for Bronco Sport and Maverick. Production is targeted to increase by more than 80,000 units this year, helping meet demand in North and South America. In the U.S., Ford brand SUV sales totaled 777,770, up 4.6% in 2022 versus 2021, led by the Bronco family of vehicles. Maverick was the No. 1 small truck in America in 2022.
- F-150 Lightning: In Michigan, production of the F-150 Lightning at the Rouge Electric Vehicle Center is on track to triple this year, targeting an annual production run rate of 150,000 by the end of 2023. The F-150 Lightning, the best-selling electric truck in the U.S., had sales of 3,600 through February, in addition to the 15,617 sales recorded in 2022. F-150 Lightning production will resume on March 13. Overall, for the F-150 Lightning production increase, Ford is investing $2 billion across three plants in Michigan and adding 3,200 union jobs.
- Transit and E-Transit: Also adding an additional crew in April is Kansas City Assembly Plant, which manufactures the Transit and the E-Transit vans, America’s best-selling gas and electric vans in 2022. Ford is targeting an annual production increase of 38,000. Ford is investing $95 million and adding 1,100 union jobs as part of the production increase. Ford is America’s best-selling commercial van maker for 45 straight years.
- F-150 and F-150 PowerBoost: Ford is also looking at ways to increase production at the Dearborn Truck Plant of the F-150 gas and hybrid trucks to meet continued strong demand. The F-Series has held the title of America’s best-selling truck for 46 consecutive years.
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