New Truck Alert: 2023 Roush F-150

The 2023 Roush F-150 features a blend of rugged capability and style. Outfitted with the Roush high-flow front grille, lower bumper cover, heat-extracting hood vents, and fender flares for a wider stance, this truck is ready to turn heads.

For added off-road capabilties, the all-new Roush performance coilover suspension system and Roush-designed wheels wrapped in General Tire Grabber A/TX tires give the traction and capability needed to tackle any trail.

The upgrades start at $19,000 above the base vehicle price. 

A Rugged Exterior

The 2023 Roush F-150 is available on either the 302A XLT or 502A Lariat ford F-150 chassis with 11 exterior color options, including:

• All-new Avalanche Grey.
• Area 51 Blue.
• Hot Pepper Red Metallic.

Up front, the Roush high-flow front grille features integrated lighting and a satin black finish. Clearance lighting has also been added to the upper portion of the grille for increased visibility.

The hood of the truck gets a boost with Roush's functional heat-extracting vents, also finished in satin black. In addition, Roush added fender badging and functional fender vents in the factory locations to maintain the F-150's body lines.

To finalize the exterior details, Satin black or color-matched fender flares (available on select colors only) with accent lighting are available.

Equipped for Rough Terrain

The new 2023 F-150 includes 20-inch iridium gray wheels wrapped in 33-inch General Tire Grabber A/TX tires. The wheels are designed and constructed for off-road use and feature a reinforced outer lip and an open center section for maximum airflow to keep brakes cool.

The 33-inch General Tire Grabber A/TX tires provide enhanced traction, comfort, and on and off-road capability all year round. Optional 20-inch matte black wheels can be selected as options.

Finally, Roush offers a three-year/36,000-mile limited warranty.