Work Truck Logo
MenuMENU
SearchSEARCH

New Truck Alert: 2023 Roush F-150

Upgraded for performance, this powerhouse's capabilities benefit from Roush Performance enhancements.

February 9, 2023
New Truck Alert: 2023 Roush F-150

The all-new Roush performance coilover suspension system and Roush-designed wheels wrapped in General Tire Grabber A/TX tires give the traction and capability needed to tackle any trail.

Photo: Roush/Work Truck

2 min to read


The 2023 RoushF-150 features a blend of rugged capability and style. Outfitted with the Roush high-flow front grille, lower bumper cover, heat-extracting hood vents, and fender flares for a wider stance, this truck is ready to turn heads.

Ad Loading...

For added off-road capabilties, the all-new Roush performance coilover suspension system and Roush-designed wheels wrapped in General Tire Grabber A/TX tires give the traction and capability needed to tackle any trail.

Ad Loading...

The upgrades start at $19,000 above the base vehicle price. 

A Rugged Exterior

The 2023 Roush F-150 is available on either the 302A XLT or 502A Lariat ford F-150 chassis with 11 exterior color options, including:

  • All-new Avalanche Grey.

  • Area 51 Blue.

  • Hot Pepper Red Metallic.

Up front, the Roush high-flow front grille features integrated lighting and a satin black finish. Clearance lighting has also been added to the upper portion of the grille for increased visibility.

The hood of the truck gets a boost with Roush's functional heat-extracting vents, also finished in satin black. In addition, Roush added fender badging and functional fender vents in the factory locations to maintain the F-150's body lines.

Ad Loading...

To finalize the exterior details, Satin black or color-matched fender flares (available on select colors only) with accent lighting are available.

Equipped for Rough Terrain

The new 2023 F-150 includes 20-inch iridium gray wheels wrapped in 33-inch General Tire Grabber A/TX tires. The wheels are designed and constructed for off-road use and feature a reinforced outer lip and an open center section for maximum airflow to keep brakes cool.

The 33-inch General Tire Grabber A/TX tires provide enhanced traction, comfort, and on and off-road capability all year round. Optional 20-inch matte black wheels can be selected as options.

Finally, Roush offers a three-year/36,000-mile limited warranty.

More Vehicle Research

GM small-block V-8 engine displayed under blue lighting, showing intake, ignition, accessory-drive, and exhaust components, with another engine exhibit visible in the background.
Vehicle Researchby Wayne ParhamSeptember 17, 2026

GM Unveils New Sixth-Generation Small Block Engines for 2027 Light-Duty Pickups

General Motors unveiled two new small-block engines, backed by extensive real-world validation and more than 70 years of small-block V8 manufacturing experience, as part of the engine portfolio for the 2027 Chevrolet Silverado 1500 and GMC Sierra 1500.

Read More →
White 2027 Chevrolet Silverado 1500 Work Truck at a construction site beneath the words “Chevrolet Silverado 1500 Fleet Guide.”
Vehicle Researchby Lauren FletcherSeptember 17, 2026

Chevrolet Silverado 1500 Fleet Guide Specs Capability and 2027 Model-Year Updates

The next-generation 2027 Chevrolet Silverado 1500 brings new V-8 engines, updated technology, expanded safety features, and a fleet-focused Work Truck. Here’s what commercial fleets need to know so far.

Read More →
YouTube thumbnail for a Ram pickup review showing a red 2026 Ram 1500 Tradesman parked at an angle in a lot under a partly cloudy sky, with large text reading “2026 RAM 1500,” “TRADESMAN,” “REAL-WORLD REVIEW,” and “In the Driver’s Seat.”
Vehicle Researchby Lauren FletcherSeptember 16, 2026

2026 Ram 1500 Tradesman Put to a Real-World Fleet Test

A few days behind the wheel of a 2026 Ram 1500 Tradesman turned into a test of visibility, parking, work-ready features, and even severe-weather driving.

Read More →
Ad Loading...
Work Truck graphic featuring a white Isuzu N-Series gas crew cab dump truck with raised red bed and the headline “Isuzu N-Series Gas Fleet Guide: Staying Informed About The Latest Updates.”
Vehicle Researchby Wayne ParhamSeptember 16, 2026

Isuzu N-Series Gas Fleet Guide: Specs, Capability and 2027 Model-Year Updates

Explore Isuzu Truck North America’s N-Series Gas fleet specs, engine performance, GVWR and payload capability, configurations, chassis dimensions, work-focused features, and 2027 model-year information.

Read More →
White Ram ProMaster City cargo van parked outside a modern building beneath the text “Ram ProMaster City Fleet Guide” and “Staying Informed About the Latest Updates.”
Vehicle Researchby Lauren FletcherSeptember 11, 2026

Ram ProMaster City Fleet Guide Specs Cargo Capacity and 2027 Updates

Work Truck’s Ram ProMaster City Fleet Guide tracks the latest specifications, cargo capability, configurations, fleet technology, pricing, and model-year updates for Ram’s mid-size commercial van.

Read More →
Black Ford F-150 pickup in a ranch landscape beneath the words “Ford F-150 Fleet Guide” and “Staying Informed About the Latest Updates.”
Vehicle Researchby Lauren FletcherSeptember 10, 2026

Ford F-150 Fleet Guide Specs Capability and 2026 Model-Year Updates

Explore 2026 Ford F-150 fleet specs, engines, towing and payload capability, configurations, work features, technology, and model-year updates.

Read More →
Ad Loading...
White Battle Motors refuse truck with a Heil side-loading waste collection body and yellow hydraulic lifting arm, shown against a plain white background.
Vehicle Researchby News/Media ReleaseSeptember 8, 2026

TCI Now Sells & Supports Battle Motors’ Vocational Trucks

Midwest truck dealer Truck Centers, Inc. (TCI) has expanded its transportation solutions with sales and service support for Battle Motors’ heavy-duty vocational trucks at locations in locations in Indiana, Illinois, and Missouri

Read More →
Dark green Ram 1500 pickup parked in a desert landscape beneath the words “Ram 1500 Fleet Guide.”
Vehicle Researchby Lauren FletcherSeptember 8, 2026

Ram 1500 Fleet Guide Specs, Capability and 2027 Model-Year Updates

Explore always up-to-date Ram 1500 fleet specs, engines, towing and payload capability, configurations, technology, pricing updates, and model-year changes.

Read More →
Two red Peterbilt vocational trucks, a concrete mixer and dump truck, parked at a construction site with dirt piles and a partly cloudy sky in the background.
Vehicle Researchby News/Media ReleaseSeptember 4, 2026

Peterbilt Trucks Equipped with Paccar TX-18 Pro Boost Efficiency for Maryland Fleet

Patuxent Companies is replacing aging trucks with the Peterbilt Model 567 and Model 589, specified with the Paccar TX-18 Pro 18-speed automated transmissions, and is reporting an 8% to 10% improvement in fuel economy.

Read More →
Ad Loading...
Red Midwest Fire service truck equipped with a Stellar body parked along a rural road, with Midwest Fire and Stellar logos displayed at the bottom.
Vehicle Researchby News/Media ReleaseSeptember 2, 2026

Stellar Expands into Fire Apparatus Market with Acquisition of Midwest Fire

Stellar Industries has acquired Midwest Fire, a custom fire apparatus manufacturer headquartered in Luverne, Minnesota, with nearly four decades of specialized apparatus experience.

Read More →