The RAV4 Hybrid and Tundra were both popular SUV and truck models for Toyota in 2022.
Photo: Work Truck/Toyota
Toyota Motor North America (TMNA) reported year-end 2022 U.S. sales of 2,108,458 vehicles, a decrease of 9.6% on a volume basis and a decrease of 9.9% on a daily selling rate (DSR) basis compared to 2021.
Editor's note: More recent Toyota truck sales information is available from April 2023.
The company reported U.S. fourth quarter 2022 sales of 536,740 vehicles, an increase of 13.1% on a volume basis and DSR basis compared to the fourth quarter of 2021. U.S. December 2022 sales totaled 180,147 vehicles, an increase of 3.5% on a volume basis and DSR basis compared to December 2021.
“In 2022, we further solidified our leadership position in electrified vehicles, and through our 20 electrified options, we’re giving customers a choice that fits their lifestyle and needs,” said Jack Hollis, executive vice president, Sales, TMNA. “Thanks to our manufacturing team and outstanding dealers, we are focused on delivering world-class service and products to customers, and preparing to introduce nearly two dozen all-new, refreshed, or special edition vehicles in 2023, including sedans and even more electrified options.”
Overall in 2022, fourth-quarter SUV sales were up 2.7%, fourth-quarter pickup sales were up 32.5%, and fourth-quarter truck sales were up 7.7%.
According to Toyota, the Tacoma remained the number one small pickup in America for the 18th consecutive year and the RAV4 is the best-selling SUV in the U.S. for the 7th consecutive year.
Toyota experienced an all-time best-ever year for several vehicles, including the RAV4 Hybrid and Tundra Hybrid.
In mid 2022, Toyota noted that overall vehicle sales were down 19.1% on a volume basis, showing that the automaker did make up some ground in the latter half of 2022. Additionally, the automaker was awarded the 2022 Wards Award for the i-FORCE MAX hybrid powertrain and celebrated 50 years in North America.
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Lauren Fletcher
Executive Editor - Fleet, Trucking & Transportation
Lauren Fletcher is Executive Editor for the Fleet, Trucking & Transportation Group. She has covered the truck fleet industry since 2006. Her bright personality helps lead the team's content strategy and focuses on growth, education, and motivation.
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