The 2023 Toyota Tacoma won Kelley Blue Book's Best Midsize Pickup.  -  Photo: Kelley Blue Book/Toyota/Work Truck

The 2023 Toyota Tacoma won Kelley Blue Book's Best Midsize Pickup.

Photo: Kelley Blue Book/Toyota/Work Truck

Kelley Blue Book’s Best Buy Awards for work trucks are in!

After testing, in-depth data analysis, and evaluation of the more than 300 new-vehicle models available in the U.S. market for 2023, Kelley Blue Book announces the winners of its annual Best Buy Awards.

For its ninth year, the company's awards program highlights the top model in vehicle segments most relevant to new-car shoppers, with award categories evolving over the years to align with the changing automotive landscape.

The 2023 Kelley Blue Book Best Buy Awards encompass 19 categories covering the entire spectrum of automotive needs, with additional categories introduced this year to reflect the ever-growing electrified-vehicle segments.

"The number of electric vehicles available to new-car shoppers continues to increase at a staggering pace, and the competition continues to get hotter as these efficient rides gain popularity among consumers," said Jason Allan, principal editor of reviews and ratings for Kelley Blue Book.

Kelley Blue Book's annual Best Buy Awards are determined based on a year-long regimen of expert vehicle evaluation, plus an intensive period of final testing.

Its reviews, ratings, and awards are driven by analysis of a broad array of vehicle-related data, including:

  • Vehicle pricing.
  • Five-year-cost-to-own data.
  • Consumer reviews and ratings.
  • Vehicle sales information.

To be considered for Kelley Blue Book's highest accolade, Best New Model, the vehicle must be an all-new or redesigned vehicle – unavailable before the prior year's final Best Buy Awards testing – and offer a strong value proposition to consumers based on pricing, innovation, and available standard technology and safety features.

Best Buy Award Work Truck Winners

Best Compact Pickup Truck: 2023 Ford Maverick

The Ford Maverick heralds the return of the compact pickup, providing light-duty versatility in a truck.

With nearly 500 miles of range, the hybrid Maverick bests even the most frugal subcompact, yet it's capable of hauling a 1,500-pound payload and towing up to 2,000 pounds — or 4,000 pounds with the all-gas powertrain.

Just recently, Ford announced the "Tremor Off-Road Package" for the Ford Maverick. It's an entry-level option for buyers seeking greater off-road capabilities. 

Best Midsize Pickup Truck: 2023 Toyota Tacoma

The 2023 Toyota Tacoma’s cab style, trim level, cargo-box length, and engine are designed for most work truck needs.

Best Full-Size Pickup Truck: 2023 Ford F-150

Ford loads up the 2023 Ford F-150 with technology while electrifying the lineup with a hybrid and fully electric model. The F-150 is also great for towing and hauling.

Best Electric Truck: 2023 Ford F-150 Lightning

The Ford F-150 Lightning is a great buy for its reasonable pricing, impressive range, and advanced tech features. It can tow up to 10,000 pounds and it has a maximum payload rating of 2,000 pounds.

The truck also won 2023 MotorTrend Truck of the Year, making it the first electric truck to win the award. 

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