Monroe Truck Equipment Partners on Inventory Search Tools

Work Truck Solutions, the commercial truck digital marketing leader, has partnered with Monroe Truck Equipment, Inc. to provide an online destination where customers can search for commercial vehicles from Monroe, such as dump, service, platform and tow bodies, plus snow and ice management trucks. 

With the web platform and data from Work Truck Solutions powering Monroe Truck Equipment’s national locator tool, buyers can efficiently find the specific vehicle they need to meet their business needs.  

Work Truck Solutions CEO, Kathryn Schifferle said, “Monroe Truck Equipment keeps their customers’ goals top of mind when designing products, just as we do when we build online search tools, so this partnership is a perfect fit for both companies.”  Schifferle went on to say, “We’re excited to help loyal Monroe customers find the exact vehicles they need by bringing dealer inventory into a custom ‘locator’ on Monroe’s corporate website.  Our unique ability to display and filter by important body details is what buyers want in a  search experience. That way Monroe can focus on upfitting work trucks, which is where they excel.”    

Monroe Truck Equipment is a truck equipment designer, manufacturer, upfitter, and distributor. They serve the commercial work truck industry, and also municipalities across America as a snow and ice management truck equipment manufacturer and upfitter. 

The partnership with Work Truck Solutions comes on the cusp of major changes at Monroe Truck Equipment, which recently announced a new Commercial Division that includes a dedicated sales team, a new commercial campus in Monroe, Wisconsin, and updated branding to distinguish this division within the work truck industry.

“We’ve reimagined how we serve our commercial customers. Our goal is to make it easy to do business with us, and we knew that meant creating a more seamless experience for our customers,” said Scott Hanewall, General Manager of the Commercial Division at Monroe Truck Equipment, Inc. “That’s why this partnership with Work Truck Solutions fits with our recent changes. It was a natural way to showcase our streamlined product lines, now available on the industry’s best resource for inventory management.”