Sortimo, a company with 53 years of experience in light-duty commercial vehicles, has expanded its operations to the USA, focusing on local production and innovation. This video explores five key strategies that will meet the specific needs of the American market and details new upfit products.
Listen as Sortimo CEO Reinhold Braun explains the strategies of uniqueness, value creation, communication, boldness, and adaptability during Work Truck Week 2026.
Brian Barber, vice president of sales and marketing, joins the conversation to detail Sortimo's innovations, including ProFix brackets, which reduce installation time by 20-30%, Parametric Floors, and the Sortimo Rail System (SRS) for quick vehicle customization.
In this video, you will hear how:
The company is targeting fleet businesses and aims for sustainable, high-speed growth in North America.
Sortimo set up U.S. production in Georgia with fully automated production lines and an integrated SAP ERP to optimize competitiveness and cost-efficiency.
Sortimo will widen target customer groups, with emphasis on fleet business, and implement a value-selling strategy to expand market share over the next three to five years
The Sortimo Rail System (SRS) is designed for short-term rental and leased vehicles, enabling quick swaps between different packages.
The lightweight nature of Sortimo's products, made from aerospace aluminum or composite materials, makes them 30-40% lighter than steel.