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Holman on Rising Costs, Data and the New Fleet Reality

With rising operating costs, fuel volatility, and constant uncertainty, fleets are under more pressure than ever. But according to Holman, many are still focusing on the wrong areas.

March 23, 2026

97% of fleet spend is in pass-through costs, yet many organizations remain focused on the remaining 3%. At Work Truck Week, we caught up with Craig Pierce and Nick Caller from Holman to talk about what fleets are really dealing with right now and where they should be focusing instead.


With rising operating costs, fuel volatility, and constant uncertainty, fleets are under more pressure than ever. But according to Holman, many are still focusing on the wrong areas. In this conversation, Holman breaks down:

  • Why data and actionable insights are more important than ever.

  • How fleets can shift from reactive to proactive decision-making.

  • The growing role of safety and insurance costs in fleet strategy.

  • Why fleets need a true partner, not just a vendor.

  • How taking a holistic approach across the full lifecycle drives better outcomes.


The message is clear. It’s not just about vehicles anymore. It’s about understanding the entire operation and using data to drive smarter decisions across the business. Watch the full conversation to hear how Holman is helping fleets navigate today’s challenges and find new opportunities.


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