Palfinger expanded its bucket truck lineup by introducing the PB 38 AT P cable placer, designed specifically for the telecommunications industry. As fiber installation demands continue to rise, this new cable placer enhances operator productivity while prioritizing safety, reliability, and ease of use. It was unveiled today during NTEA Work Truck Week 2025.

The PB 38 AT P cable placer joins Palfinger’s comprehensive range of insulated and non-insulated bucket trucks. Palfinger has increased its focus on its bucket trucks to meet industry demand in North America, which includes the essential work of keeping communities and utility infrastructures up and running. 

Reliable, Safe, & Efficient Operation with Greater Reach

Work Truck Week attendees got an exclusive look at the PB 38 AT P cable placer in the Palfinger booth. Key features include:

• Height and reach: With a 38 feet platform height, it offers operators 43 feet of working height and industry-leading side reach of over 27 feet, allowing greater reach and flexibility.

• Flexible platform stowage: It allows operators to conveniently and safely access the platform from the tailshelf or maximize their cargo area.

• Boom operation while in motion: It allows operators to use the boom while the vehicle is in motion, reducing installation time for overhead telecom lines and enabling crews to complete jobs faster and with greater precision.

“The new PB 38 AT P cable placer is an essential part of our expanded global focus on our aerial work platform product category, aligning with our Vision and Strategy 2030,” said Ismael Daneluz, Palfinger vice president of sales and service, North and Latin America. “We are committed to the North American market and to working with our customers and dealers who provide valuable feedback into what they expect from our products. For Palfinger bucket trucks, that includes reliable, innovative, and safe solutions that increase productivity and efficiency.” 

Strong Service Network & Support

Palfinger bucket trucks are built to provide fleet operators and contractors with industry-leading reliability and powerful capabilities in the field. Supported by a broad service network and over 100 mobile service technicians, Palfinger ensures that expert assistance is always within reach. Additionally, these bucket trucks are engineered for low maintenance and easy serviceability, allowing customers who prefer to handle their own maintenance and repairs to do so quickly and efficiently, minimizing downtime and maximizing productivity.

“Our goal is to grow our bucket trucks into a leading product line in North America,” said Brian Heffron, Palfinger North America vice president for sales and service, aerial work platforms, service cranes, and crane bodies. “More importantly, we are invested in this segment because our customers need reliable, high-quality solutions. Their work keeps utility infrastructure running, and we understand their need for equipment that enhances productivity while keeping crews safe.” 

Commitment to American Craftsmanship

Palfinger has a strong history of bucket truck assembly in Oklahoma City, Oklahoma, and currently employs more than 200 skilled professionals, including engineers, welders, fabricators, and technicians. Every bucket truck is designed, assembled, and delivered to meet North American standards and customer needs, reflecting the company’s commitment to American craftsmanship. Palfinger has invested in technology and automation to enhance efficiency and ensure the highest quality standards, allowing it to deliver reliable and specialized turnkey solutions. 

“Above all, it is the people who make the difference. Our team’s dedication, passion, and expertise are the driving forces behind each unit that rolls off our production line, guaranteeing the reliability and performance customers have come to expect from Palfinger,” said Daneluz.

Reliable premium solutions at Work Truck Week 2025

Palfinger’s presence at Work Truck Week showcased a range of industry-leading lifting solutions, including:

• PAL Pro 58 Mechanics Truck with PSC 8600 TEC Service Crane – Tailored for Class 5 applications and engineered for weight reduction, extended reach, and high performance.

• PAL Pro 43 Mechanics Truck with PSC 8029 Crane – Enhanced with 52-inch standard compartment height, increased storage while remaining weight neutral.

• HT 160 Hooklift - Known for high performance, easy installation, and user-friendly operation.

With 93 years of rich history and expertise in the lifting industry, Palfinger continues to drive innovation in the work truck industry. Palfinger said by expanding its bucket truck portfolio, it continues to strengthen its position as a trusted partner for fleet operators, contractors, and utility providers across North America.