ZoomSafer, a provider of enterprise software to prevent distracted driving, unveiled Wednesday at the 2011 International CES a new and patent-pending software service, which will help corporate fleet operators and risk managers measure and manage employee use of mobile phones while driving, regardless of the type of phone used by employees.

FleetSafer Vision is the world's first driver behavior modification solution to support any type of phone (not just smartphones) and to require no on-device software. A cloud-based software service, FleetSafer Vision integrates vehicular telematics data (trip information, location, speed, etc.) with mobile device usage data (phone calls, text messages, etc.) and other information (email logs, weather, traffic, etc.) so fleet operators can measure and remediate risky behavior and reinforce good behavior.

"Distracted driving is the leading cause of on-the-job crashes, and presents a serious liability for fleet operators," said Clem Driscoll, CEO of C.J. Driscoll and Associates, a research and consulting firm focused on fleet management. "ZoomSafer's newest product represents a potentially valuable way for fleet operators to leverage existing investments in telematics to further reduce risk and liability and improve driver safety."

"Our existing product proactively prevents people from texting or emailing while driving, but it only works for smartphones, while FleetSafer Vision works for any phone," said Matt Howard, CEO of ZoomSafer. "This innovative service was developed in direct response to feedback from telematics-equipped fleet operators who need to measure and manage this behavior regardless of phone type."

"As the world's leader in driver behavior modification technologies, we're constantly looking for value-added services to extend the value of our core telematics platform," said Todd Follmer, CEO of inthinc. "FleetSafer Vision is a perfect complement to inthinc and we're excited to offer it to our corporate fleet customers."