State of the Fuel Industry: Alternative Fuels
Veteran Fleet Leader Joins REE's Board of Directors
One former UPS executive brings experience in scaling EV solutions to REE.

Carlton Rose has joined REE's board of directors.
Photo: REE/Work Truck
In a significant development for REE, industry veteran Carlton Rose has joined its board of directors.
With a 42-year career at UPS, Rose is recognized as an experienced and respected fleet leader globally.
Arik Steinberg, chairman of REE, expressed his enthusiasm about Rose's addition to the team, stating, "Carlton, who spent 42 years at UPS, is one of the most experienced and respected fleet leaders in the world, bringing invaluable expertise and a wealth of experience to REE. We will greatly benefit from his management and industry experience as we continue to shape our long-term vision and strategy."
Electric Vehicle Vision and Strategy
During his tenure at UPS, Rose led the development and deployment of over 16,000 low and zero-emission, alternate fuel, and advanced technology vehicles.
Rose believes the company provides a compelling foundation to accelerate e-mobility across various vehicle classes, use cases, and applications.
"REE's focus on innovation, electrification, and automation provide a compelling foundation to accelerate e-mobility across multiple vehicle classes, use cases, and applications," affirmed Rose. "I believe that better is before us, and that REE will come out a leader in the commercial EV industry."
Adding Carlton Rose to REE's board of directors signals a new chapter in the company's growth in the commercial EV industry.
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