State of the Fuel Industry: Alternative Fuels
Veteran Fleet Leader Joins REE's Board of Directors
One former UPS executive brings experience in scaling EV solutions to REE.

Carlton Rose has joined REE's board of directors.
Photo: REE/Work Truck
In a significant development for REE, industry veteran Carlton Rose has joined its board of directors.
With a 42-year career at UPS, Rose is recognized as an experienced and respected fleet leader globally.
Arik Steinberg, chairman of REE, expressed his enthusiasm about Rose's addition to the team, stating, "Carlton, who spent 42 years at UPS, is one of the most experienced and respected fleet leaders in the world, bringing invaluable expertise and a wealth of experience to REE. We will greatly benefit from his management and industry experience as we continue to shape our long-term vision and strategy."
Electric Vehicle Vision and Strategy
During his tenure at UPS, Rose led the development and deployment of over 16,000 low and zero-emission, alternate fuel, and advanced technology vehicles.
Rose believes the company provides a compelling foundation to accelerate e-mobility across various vehicle classes, use cases, and applications.
"REE's focus on innovation, electrification, and automation provide a compelling foundation to accelerate e-mobility across multiple vehicle classes, use cases, and applications," affirmed Rose. "I believe that better is before us, and that REE will come out a leader in the commercial EV industry."
Adding Carlton Rose to REE's board of directors signals a new chapter in the company's growth in the commercial EV industry.
More Operations

Work Truck Seeks Fleet and Industry Insights on 2026 Trends and 2027 Forecasts
Work Truck is seeking insights from fleet leaders and industry partners on the trends that shaped 2026 and what commercial fleets should prepare for in 2027. Participate today!
Read More →
30 Years in Fleet and Still Learning: Lessons Beyond Trucks
After more than three decades in fleet, Bob Adamsky has learned that knowing trucks is only part of the job. The bigger lessons come down to communication, understanding, and never assuming you know it all.
Read More →What Every New Fleet Manager Should Know
Carolyn Edwards shares lessons on finding mentors, showing fleet’s value, and leading teams in this episode of Legends of Fleet.
Read More →From Our Partners
Basic Tracking vs Next Generation Fleet Technology
Sponsored by AT&T Business

5 Facts Every Fleet Manager Should Know About Embedded Telematics
Sponsored by Stellantis/Mobilisights

How AI Video Telematics Boosts Driver Safety and Helps to Avoid Unnecessary Costs
Sponsored by Verizon Connect

Charting the 8 Bottom-Line Benefits of Workforce Optimization
Sponsored by Verizon Connect


Les Schwab Tires Launches Foundation With $100,000 for Community Recovery
Les Schwab Tires launches a foundation with $100,000 to support recovery for Silver Rail Elementary and the Bend community following a school shooting.
Read More →
Bring Some Fleet to Your Halloween with Our Pumpkin Carving Templates
Download Work Truck’s truck-themed pumpkin patterns, explore more automotive designs, and give your shop or front porch a seasonal upgrade.
Read More →
How Cardless Fuel Payments Benefit Commercial Fleets
Is it time for fleets to move beyond plastic fuel cards? David Abraham of WEX explains how cardless fuel payments can help reduce fraud, simplify driver transactions, and improve efficiency by allowing drivers to pay for fuel using their smartphones.
Read More →
Good Fleet Leadership Starts With the People You Already Have
From developing future leaders to listening to employees, discover how better leadership can help work truck fleets retain talent and build stronger teams.
Read More →
ATRI Names Next President and CEO
Page Siplon, a longtime transportation and logistics industry executive, has been chosen as the next president and CEO of the American Transportation Research Institute (ATRI).
Read More →
Coltrain Onsite Fleet Care Sponsors 2026 Cure Bowl to Support Cancer Research
The mobile fleet maintenance provider is supporting the annual college football bowl game, which has helped raise $6.83 million for cancer research since 2015.
Read More →
Racing Lessons, Electric Fleet Growth, and Ghostbusters Lead This Week's Work Truck News
Racing lessons for fleets, Republic Services' electric truck expansion, 40 years of fleet wisdom, truck trivia, autonomous yard trucks, and more headline this week's Truck Chat Cheat Sheet.
Read More →
