Vehicle Market Report: July 2023
July reported another month of wholesale vehicle prices declines throughout all vehicle segments.

Vehicle Market Report for July 2023 saw a decline in wholesale prices.
Photo: Work Truck
In June, wholesale vehicle prices declined every week. Entering July, the declines continued across all vehicle segments, making it the ninth week of declines.
In mid-July, sellers initiated adaptations to their pricing thresholds, and this recalibration is evident in the wholesale price trajectory.
The previous week saw the most substantial weekly decline since mid-January, according to Black Book.
Preceding the July 4th holiday, the market had been on a downward trajectory, although sales rates remained sluggish due to cautious buyer behavior and sellers holding firm on their pricing floors.
As we entered the initial full week after the holiday, sellers became more open to negotiations.
However, buyers in the past week remained reluctant to embrace the lowered prices.
Dealership inventories are expanding, and the time it takes to sell inventory is also increasing, prompting dealers only to consider purchases that offer exceptional value.
As for the last week in July, stabilization occurred. This observation holds particularly true for certain Car segments; notably, Full-Size Cars experienced an almost negligible decline of 0.001%.
In contrast, the Full-Size Trucks segment recorded its most notable weekly drop since December 2022, with a decline of 0.64%.
Truck Wholesale Prices
In the first week of July, the overall Truck segment, measured by volume-weighted data, experienced a decrease of 0.41%, maintaining consistency with the 0.37% decrease observed in the previous week, according to Black Book.
Among the Truck segments, those aged 0-to-2 years saw a slightly smaller decline at -0.40%, while the 8-to-16-year-old segments experienced a decrease of -0.33%.
All 13 Truck segments reported declines in the past week. Compact luxury Crossovers and Compact Vans registered the most significant drops at 0.77% and 0.76%, respectively.
Both of these segments saw an escalation in depreciation compared to the previous week, with Crossovers experiencing a rise of -0.42% and Vans seeing a climb of -0.35%.
In contrast, Full-Size Vans demonstrated the least decline, experiencing a mere drop of -0.17%. This marks the smallest weekly change in this segment since the first week of May.
July Ended in Decline
Ending out July, it saw a decline of 0.41%, less pronounced than the -0.50% drop in the preceding week.
Among the 0-to-2-year-old Truck segments, there was a smaller decline of 0.36% last week, while the 8-to-16-year-old segment experienced a larger drop, depreciating by 0.46%.
All 13 Truck segments experienced a decrease in the previous week. Notably, Compact Luxury Crossovers exhibited the most significant decline, with a 0.85% drop.
This marks the ninth successive week of declines for the Truck segment, with an average weekly change of -0.74%.
In the case of Full-Size Pickups, there has been a continuous decline for eight weeks, culminating in the segment's most substantial single-week drop (-0.64%) since December 2022.
Over the past eight weeks, the segment has averaged a weekly decline of 0.36%.
More Vehicle Research

Workhorse Group Reports Second Quarter 2026 Results
Workhorse Group reported second-quarter financial results. Sales, net of returns and allowances, for the second quarter of 2026 were $3.6 million, compared to $0.8 million in the second quarter of 2025. However, Workhorse also reported an operating loss of $19.4 million.
Read More →
Stellar Products Now Available Through Sourcewell
Eligible public agencies can purchase Stellar Industries’ mechanic trucks, fuel/lube trucks, hooklifts, and tire service trucks through Sourcewell.
Read More →
NTEA Adds Future Truck Summit to Work Truck Week 2027
NTEA is replacing the long-running Green Truck Summit with something new: Future Truck Summit. The event, in collaboration with NAFA Fleet Management Association, is scheduled at the start of Work Truck Week 2027, March 9–12.
Read More →
Ford Fathom Production Takes Shape at Louisville Assembly Plant
Ford is rebuilding Louisville Assembly Plant around an entirely new EV manufacturing process. Here’s how the Universal EV Production System will change the way the Ford Fathom midsize electric truck comes together.
Read More →
Second-Quarter 2026 Commercial Vehicle Data Signals Key Shift in Fleet Turnover and Market Velocity
Work Truck Solutions’ Second-Quarter 2026 Commercial Vehicle Market Analysis reported positive indicators suggesting fleet managers are now rotating aging units, relieving pre-owned inventory friction as business owners move quickly to secure assets.
Read More →
EV Fleet Reality Check: What Operators Wish They Knew Before Electrifying Their Work Vans
Electric work truck upfits bring new compatibility questions. Learn how parts availability, OEM guidance, power demands, and route planning can affect fleet performance.
Read More →
Ford Unveils Name for Under-$29K Midsize Electric Truck
Ford has unveiled the name of its new midsize electric truck: Fathom. It will have a starting MSRP of $28,350, and preorders will begin in early 2027.
Read More →
DTNA Plans to Build New U.S. Manufacturing Facility
Daimler Truck North America plans to build a new, state-of-the-art manufacturing facility in the United States to strengthen its production capabilities across North America. The location has not been disclosed.
Read More →
Recalls You Need to Know About in August 2026
If you have Altec, Autocar, Chrysler, Daimler Truck, Ford, Heil, International, Orange EV, Paccar, Shyft Group, Volvo Trucks, or Wabash vehicles in your fleet, you should check these important recalls issued by the National Highway Safety Administration.
Read More →
DTNA to Close Portland Facility, Move Manufacturing to the Carolinas
Daimler Truck North America will shift production of the Western Star X-series, Freightliner eCascadia, and Freightliner eM2 from its Portland, Oregon, manufacturing facility to its manufacturing operations in the Carolinas.
Read More →

