ROUSH Enterprises announced Monday at the 2010 Green Fleet Conference the launch of ROUSH CleanTech, an environmentally-sound company destined to provide clean, "green" transportation fueled by propane and other alternative fuel options.

ROUSH CleanTech aims to increase the intensity of the corporate investment ROUSH has already made in liquid propane injection powered vehicles, while expediting new products to the market and putting more clean-fueled vehicles on roads worldwide. Products currently in development include Ford F-450, F-550, F-650, and F-53 / F-59 strip chassis, all with a 6.8 liter V10 propane engine.

"For more than 35 years the ROUSH brand has developed experience in OEM-level automotive engineering, design, manufacturing, certification, and assembly," said Todd Mouw, vice president of sales & marketing. "Today we announce the formation of ROUSH CleanTech, which blends our corporate talents into delivering product into the alternative fuels landscape. Our focus is on three key areas: providing the very best in quality, performance, and service for our customers."

"More than 14 million vehicles around the globe operate on propane, but in the United States that figure is fewer than 300,000," continued Mouw. "ROUSH CleanTech's existing lineup of liquid propane injection powered vehicles, including several models of Ford F-series pickups and E-series vans, and future product offerings will revolutionize the way people view alternatively-fueled modes of transportation."

According to Joe Thompson, the president of ROUSH CleanTech, propane offers a variety of advantages. "Propane burns cleaner than gasoline or diesel, with up to 20 percent less nitrogen oxide, up to 60 percent less carbon monoxide, 24 percent fewer greenhouse gas emissions, and fewer particulate emissions when compared to gasoline," said Thompson. "Already the third most widely used fuel, it is available 'right here, right now' with a national infrastructure already in place. Propane plays a strong role in lowering our national dependence on imported oil, as 90 percent of the propane used today comes from domestic sources of production, and an additional 7 percent from Canada."

For more information on the new company, visit www.ROUSHcleantech.com.