Reser’s Fine Foods Adds 35 Redesigned Trucks to Fleet
BEAVERTON, OR - Reser's Fine Foods announced the addition to its delivery fleet of 35 new viper red Kenworth medium-duty trucks complete with new graphic wraps on the van bodies.
by Staff
February 23, 2010
2 min to read
BEAVERTON, OR - Reser's Fine Foods announced the addition to its delivery fleet of 35 new viper red Kenworth medium-duty trucks complete with new graphic wraps on the van bodies.
"These new Kenworth trucks represent a significant investment and we've been ecstatic over their performance," said Dennis Fullan, corporate fleet manager for Reser's at its corporate headquarters in Beaverton, Ore. "With new graphics on the van bodies, these new units have also been getting noticed by our customers."
Ad Loading...
Reser's Fine Foods Inc., a manufacturer and distributor of refrigerated food products, operates a fleet that includes 55 Kenworth medium duty trucks - 35 of which the company took delivery last year. Among its new Kenworth trucks are 30 Kenworth T270s and five Kenworth T370s. The Kenworth trucks, stationed at Reser's manufacturing and distribution facilities situated throughout the United States, deliver tortillas, potato salad, fresh vegetable salads and other foods to grocery stores, convenience stores, and restaurants.
"Getting these trucks has done a lot to promote driver morale," Fullan said. "It's really shown them that we're committed to the business and to helping them do their jobs more efficiently."
Pat Stamey, a Reser's driver for six years, agrees. "Having this nice Kenworth truck to drive, changes your attitude and makes you feel valued as an employee," Stamey said. "That attitude then gets reflected in the work you do."
Kooner Fleet Management Solutions’ new Central England operations hub establishes a foundation for 24/7 fleet maintenance, mobile repair, and technician development across the UK.
Drivers are shaping fleet decisions, TPMS is delivering real savings, and a key workhorse is retiring. Plus quick hits on data, uptime, and new trucks.
St. Christopher Truckers Relief Fund’s 2nd Annual Virtual 5K raises funds and awareness for over-the-road truck drivers facing illness or injury, and there’s still time to participate in this year’s event.
New tools always change the process. They do not replace the instinct. From portrait painters adapting to photography to creators navigating AI, the people who matter most are still the ones who know how to see.
With more than four decades of experience across fleets such as AT&T and AmeriGas, Carl built a reputation for doing the work, leading through change, and helping to move the industry forward without ever making it about himself.
In this month’s news recap, we’re digging into why trucks are still failing in the field, how fleets are finally turning data into action, why driver feedback is becoming a critical operational tool, how fleet leaders are finding their voice, and where simple tech like TPMS is delivering real results.
Verisk CargoNet reported that supply chain crime events across the United States and Canada declined by 5.3% in the first quarter of 2026. However, confirmed cargo theft reports rose slightly, by 41 incidents.
Limited spots remain for Work Truck Exchange in Phoenix. Fleet managers can connect through pre-scheduled meetings designed to deliver real solutions fast.