Reidy Joins XRS as President & COO
XRS Corporation, (formerly Xata Corporation), announced that Brendan Reidy is joining the company effective immediately as its new president and chief operating officer.

REIDY
XRS Corporation, (formerly Xata Corporation), announced that Brendan Reidy is joining the company effective immediately as its new president and chief operating officer. Reidy is the former chairman and CEO of Clarus Systems in Redwood City, Calif. Reidy will report to Jay Coughlan, XRS chairman and chief executive officer.

REIDY
“Brendan joins us with a deep background as a leader of technology companies and ventures,” said Coughlan. “With the launch of our new XRS product, we need to intensify our growth momentum, bring in the best talent possible and align our organization to accomplish our vision for the most innovative and valuable fleet management solution on the road.”
As president and COO of XRS, Reidy will oversee development, product management, information systems, quality assurance, customer support, supply chain and human resources. “We will be asking Brendan to drive operational improvement and to put in place processes and systems that will enable us to achieve the scale of growth we both expect and need,” Coughlan said.
Reidy has held executive-level positions at Qwest Communications/US West, Litton Integrated Automation and Software Alliance Corp. In addition, he has served as a director of several technology companies including eGistics, Arantech, Evolving Systems and Greenbrier & Russel. In addition, he is a venture partner at Trident Capital.
“I have had the opportunity to learn a lot about XRS the past year,” Reidy said. “The innovation they are bringing to the trucking market through their mobile-based XRS product will make them an instant market leader. I’m impressed with the caliber of the XRS team and I’m looking forward to helping the company achieve its ambitious growth goals.”
Originally posted on Automotive Fleet
More Operations

Family Ties Inside the Fleet Families Building Careers Across Generations
Three fleet families share what it really takes to work together, learn across generations, and keep business from following them home.
Read More →
Shades of Fleet Call for Voices: Fleet's Hidden Heroes
Fleet’s hidden heroes are often the ones keeping everything moving behind the scenes. September’s Shades of Fleet is looking for dispatchers, coordinators, parts specialists, and other support pros to share their stories.
Read More →
Truck Centers, Inc. Celebrates National Truck Driver Appreciation Week with $1,000 Fuel Card Giveaways
During National Truck Driver Appreciation Week, Truck Centers, Inc. is offering customers a chance to fuel up for free. Customers at all Truck Centers locations can enter to win one of four $1,000 fuel cards from Sept. 14 - 18.
Read More →
Fleet Guides, AI Time-Savers, Truck Tariffs & Fuel Strategy Lead the News
This week’s Truck Chat Cheat Sheet covers new fleet vehicle guides, practical AI use cases, U.S.-Canada truck production, mixed-energy strategy, and more.
Read More →
What Fleet Employers Are Missing When Hiring Veterans
What if some of the strongest candidates for fleet are already out there, but their experience is written in a language our industry does not always recognize?
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
What Resilient Fleets Do Differently When Conditions Change
Fleet resilience is about more than reacting to disruption. Lauren Fletcher talks with AP Fleet’s Alex Coveney about flexibility, planning, scaling, and what helps fleets adapt when business conditions shift.
Read More →
If We Want the Next Generation in Automotive, We Have to Give Them a Reason to Care
The automotive industry talks constantly about its workforce shortage. But before we can recruit the next generation, we may need to do a better job giving kids a reason to care about automotive in the first place.
Read More →
Ram ProMaster City Under $40K, Truck Tariffs, and AI Maintenance Lead the News
A sub-$40K commercial van, tariff questions, AI-powered maintenance, and a new EV production strategy headline this week’s Truck Chat Cheat Sheet.
Read More →Bob Adamsky Shares the Fleet Lessons You Usually Learn the Hard Way
After more than 30 years in fleet, Arrow International’s Bob Adamsky has learned that the job is about far more than vehicles. He shares the lessons he wishes every fleet manager could learn a little earlier.
Read More →
