Work Truck Logo
MenuMENU
SearchSEARCH

New CEO Appointed for Mercedes-Benz Special Trucks

With nearly 20 years of experience in various leadership roles within the automotive industry, Dennis Kinzelmann will take over as CEO of Mercedes-Benz Special Trucks & Custom Tailored Trucks effective Jan. 1

December 19, 2025
Blue background with inset photo of man in business attire and headline for Leadership Update, Mercedes-Benz Special Trucks, and the man's name.

Dennis Kinzelmann becomes the head of Mercedes-Benz Special Trucks & Custom Tailored Trucks effective Jan. 1

Photo: Daimler Truck/Work Truck

2 min to read


Dennis Kinzelmann will take over as CEO of Mercedes-Benz Special Trucks & Custom Tailored Trucks effective Jan. 1. In this role, he will also oversee Daimler Truck’s global defense business and report directly to the CEO of Mercedes-Benz Trucks.

He succeeds Franziska Cusumano, who will assume the role of CEO of Mitsubishi Fuso Truck and Bus Corporation in Japan as of April 1. 

Ad Loading...

“Dennis Kinzelmann brings nearly 20 years of experience in various leadership roles within the automotive industry. As a passionate and forward-thinking leader, Dennis has demonstrated how to drive innovation, master complex challenges, build sustainable partnerships, and lead teams to peak performance,” said Achim Puchert, CEO of Mercedes-Benz Trucks. “I am confident that Dennis will continue the success story of Mercedes-Benz Special Trucks and strategically advance our focus on the defense business. Given the strategic importance of this segment, Dennis will report directly to me. I wish him every success in his new role.”

Duties of the New Role

In his new position, Kinzelmann will be responsible for the development, production, and sales of the Mercedes-Benz model series Unimog, Econic, and Zetros in Wörth, Daimler Truck’s global defense business, as well as the business for tailored customer conversions in Molsheim, Alsace. Due to the strategic importance of the defense business for Daimler Truck.

Started Career in 2003 at Mercedes-Benz

Kinzelmann began his professional career in 2003 as a purchaser for Mercedes-Benz passenger cars. Since 2008, he has held various leadership positions in product strategy and management, compliance, procurement, and development. He combines decades of corporate experience with a strong market and product focus to successfully drive the growth of Mercedes-Benz Special Trucks – particularly in the defense segment.

Daimler Truck Committed to Defense Sector

Against the backdrop of changing security policy conditions, Daimler Truck said it is committed to contributing to the operational readiness of its customers in the defense sector through its products and is making targeted investments in the further development of its product portfolio, the expansion of new capabilities, and the utilization of industrial production and scaling expertise.

“On behalf of the entire board, I would like to sincerely thank Franziska Cusumano for her outstanding commitment and the significant contributions she has made to Daimler Truck over the past years,” Puchert said. “Under her leadership, our defense business achieved a remarkable comeback: key industry partnerships were established, and major tenders were won – an excellent foundation for sustainable growth, on which Dennis and his team will build to further scale the business.”

More Vehicle Research

Paccar engine displayed alongside Kenworth and Peterbilt logos and a DEF pump sign, illustrating a software update addressing diesel exhaust fluid (DEF) inducement strategies for select heavy-duty trucks.

Paccar Updates MX-11 and MX-13 Engine Software to Enhance Customer Operations

Kenworth Truck Company and Peterbilt Motors Company will update software for vehicles equipped with Paccar MX-11 and Paccar MX-13 engines to ensure they comply with EPA guidance on diesel exhaust fluid inducements.

Read More →
GM Fleet presentation slide highlighting strong fleet sales growth alongside a Chevrolet Silverado. Key metrics include increased truck demand, record pickup sales, higher government sales, and growth in OnStar Fleet subscriptions.
Vehicle Researchby StaffJuly 8, 2026

GM #1 in U.S. Sales for the Second Quarter of 2026

General Motors said it was America’s #1 automaker in U.S. sales for the second quarter of 2026 with total sales of 714,896 vehicles, down 4.2%. GM led in full-size pickup and large SUV sales and reported growth in fleet sales.

Read More →
American Truck Simulator quick job menu showing available freight routes, truck options, and a map of the western U.S.
Vehicle Researchby Lauren FletcherJuly 8, 2026

Volvo VNL and VNR Electric Join American Truck Simulator

Volvo’s VNL and VNR Electric are now in American Truck Simulator, bringing diesel and electric truck models to virtual drivers.

Read More →
Ad Loading...
Graphic shows Rush Enterprises’ Gulf Coast expansion with a map highlighting new Louisiana locations and a Peterbilt dealership. Headline reads, “Expanding Across the Gulf Coast,” announcing Rush Enterprises’ acquisition of Peterbilt of Louisiana.

Rush Enterprises Expands with Acquisition of Peterbilt of Louisiana

Rush Enterprises’ acquisition of Peterbilt of Louisiana adds 46 service bays, more than 23,000 square feet of parts storage, and approximately 107,000 square feet of facility space to the company's footprint.

Read More →
Promotional graphic for Work Truck’s “Trucks, Tips & Tours” series featuring an International HV515 vocational truck, a presenter standing beside it, and text highlighting improved visibility and technology. Includes Truck Chat “Watch Now” branding.
Vehicle Researchby Wayne ParhamJune 30, 2026

International HV515 Dump Truck Walkaround

The International HV515 combines the new S13 Integrated Powertrain, improved driver visibility, simplified maintenance, and advanced vocational controls into a capable dump truck platform. Take a closer look at the HV515, which International showcased at EUFMC.

Read More →
The Red Clay Strays pose with a Chevrolet Silverado, one of several vehicles featured in the revived "Heartbeat of America" campaign highlighting the brand's connection to hardworking Americans.

Chevrolet Brings Back 'Heartbeat of America' Campaign Featuring Trucks and Everyday Workers

Chevrolet brings back Heartbeat of America, spotlighting the trucks, workers, and communities that continue to drive the brand's legacy forward.

Read More →
Ad Loading...
Gray Slate electric pickup truck parked curbside in front of Van’s Hardware on a small-town main street, highlighting the truck’s minimalist design and compact single-cab configuration.
Vehicle Researchby Martin RomjueJune 29, 2026

Light-Duty Work Truck Fleets Get a Fresh, Affordable Alternative

Work Truck caught up with Drew Walker, Slate’s head of fleet sales, at the company’s design hub in Gardena, California, for an interview on how the company’s pickup and SUV electric vehicles can meet the needs of both private and public sector fleets.

Read More →
Ford graphic announcing its top ranking among mainstream brands in the 2026 J.D. Power U.S. Initial Quality Study, featuring a Super Duty pickup, Mustang Dark Horse, F-150 towing a trailer, and the J.D. Power award logo.
Vehicle Researchby StaffJune 26, 2026

Ford Ranks First in JD Power Initial Quality Study, Ford & GM Icons Take First in Segments

Both Ford and General Motors vehicles ranked first in their respective segments in the JD Power 2026 U.S. Initial Quality Study, and Ford ranked as the mainstream brand with the highest initial quality.

Read More →
Promotional graphic for a Utilimarc guide titled Beyond Utilization Rates: How Data-Driven Fleets Are Rethinking Vehicle Replacement, featuring a report cover with fleet vehicles, key benefits, and a call-to-action to download the guide.
SponsoredJune 26, 2026

Beyond Utilization Rates: Smarter Fleet Replacement Decisions

Vehicle replacement decisions affect every aspect of fleet performance, from operating costs to asset availability. This guide explores how fleet leaders use integrated data, benchmarking, and lifecycle analytics to determine the right fleet size and optimize replacement timing with greater confidence.

Read More →
Ad Loading...
Nissan manufacturing employees gather around red, white, and blue Frontier pickup trucks inside the Canton, Mississippi assembly plant to celebrate a production milestone.
Vehicle Researchby Lauren FletcherJune 23, 2026

Nissan Produces 1-Millionth Frontier in Mississippi as Demand Grows for Midsize Work Trucks

Nissan's 1-millionth Frontier marks a major manufacturing milestone as contractors, utilities, and vocational fleets turn to capable midsize pickups.

Read More →