Quantum Fuel Systems Technologies Worldwide, Inc. and Fisker Coachbuild, LLC announce the launch of a joint venture in Fisker Automotive, Inc.--a “green American premium car company,” the companies announced this week. Fisker Automotive says it will offer a range of environmentally friendly premium cars, with the first production car to make its Worldwide North American debut at the 2008 Detroit Auto Show in January. Initial production is anticipated to be 15,000 vehicles annually with pricing to start under $100,000. Design and technology development are already underway for the first production car. All models will feature plug-in hybrid technology called Quantum Drive, developed by Quantum Technologies for Fisker Automotive. The Fisker name has attracted and attained worldwide brand recognition, through Henrik Fisker’s car designs. His creations range from the BMW Z8, Aston Martin DB9 & V8 Vantage to his most recent creations -- the Tramonto and Latigo CS, designed under the Fisker Coachbuild nameplate. Fisker Automotive will retain the orange and blue logo originated at Fisker Coachbuild. "We want people to drive beautiful fast cars that make environmental sense, cars that are eco-chic and will have less of an impact on global warming," said Henrik Fisker in a statement. "Our goal here is to deliver the advancement that Quantum Technologies has made in the area of plug-in hybrid technology. By combining our efforts with the renowned design talent of Henrik Fisker, we can produce a car that makes a difference to the environment -- without sacrificing the luxury that accompanies the finest automobiles," said Alan Niedzwiecki, CEO Quantum Technologies. Fisker Automotive is a privately owned car company, operated by the executive management team of Fisker Coachbuild, LLC with Henrik Fisker as the CEO of Fisker Automotive. Fisker Coachbuild, LLC will be the exclusive design house for Fisker Automotive through the entire range of product development.