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Morgan Olson Debuts Next-Generation Proxima

Morgan Olson provided details and exhibited the latest version of its Proxima, a walk-in step van, during NTEA Work Truck Week 2024. The delivery van featured a streamlined body designed by sister company EAVX. Both companies are part of J.B. Poindexter & Co.

Morgan Olson Debuts Next-Generation Proxima

The Proxima is a proof of concept that may be rolled out from Class 2B to Class 6. The body design is by EAVX.

Photo: Wayne Parham

3 min to read


Morgan Olson showcased its next-generation walk-in step van, Proxima, during NTEA Work Truck Week 2024. This version of Proxima has evolved with a new streamlined body design by EAVX, Morgan Olson’s sister company, as well as a business unit and the innovation hub for J.B. Poindexter & Co (JBPCO).

“Proxima is a fantastic proof of concept,” Joseph Thompson, chief operating officer at Morgan Olson, said during the show. “And we are working to put this concept on anything from a Class 2B to a Class 6.”

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Key Features of the Latest Proxima

The next-generation Proxima features innovative body design highlights from Morgan Olson, including:

  • Design scalability from Class 2b through Class 5 GVWRs

  • Purpose-built custom upfits

  • Streamlined, cost-effective integration into mixed-power fleets with platform readiness for both internal combustion and all-electric chassis

  • Utilization of lightweight, high-quality materials to lower electrical energy draw and increase EV operational range and ICE fuel economy

  • Digital integration with VX Control technology from EAVX adding connectivity, command and control capabilities

  • Vocation-specific cargo configurations as shown at NTEA by sister business unit Masterack

Inside the cab and throughout the vehicle, Proxima features new, integrated technology options that are designed to enhance driver ergonomics, safety, and efficiency – starting with its VX Control system.

VX Control enables fleets to connect, configure, and command a vehicle’s full digital vehicle infrastructure by unifying body and cab electronics and wiring into a single, intelligent system – no matter the chassis or powertrain.

The J.B. Poindexter & Co booth exhibited a Proxima on a Freightliner chassis.

Photo: Wayne Parham

Equipped with Driver-Assistance and Safety Technology

“Proxima embodies a holistic and forward-thinking approach to the future of commercial vehicles, promoting sustainability, safety, and operational excellence,” said Mark Hope, president of EAVX. “The next-generation walk-in step van demonstrates how we continue to enhance its design and features,  offering a comprehensive package tailored for fleets aiming for optimal performance and innovation.”

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  • In addition, Morgan Olson’s Proxima includes an impressive number of driver-assistance and safety technologies from EAVX, including:

  • Microclimate seat for driver comfort and enhanced control of cab heating and cooling at reduced energy

  • A holistic climate control system with an intelligent HVAC system

  • Heated windshield to improve visibility and reduce battery energy draw

  • 360-degree camera and blind-spot monitoring for full-vehicle visibility

  • Single, high-visibility display and user-friendly integrated touch screen for streamlined command and control of vehicle technology

  • Ambient informational light display near the windshield and in the driver’s forward view to serve as an at-a-glance operator warning and operator support system

  • VX Control technology integrated with smart sensors providing real-time parking, lane and obstacle detection, significantly reducing the risk of incidents

Riding on Freightliner Custom Chassis

The EV and ICE versions of Proxima introduced at Work Truck Week are riding on Freightliner Custom Chassis Corp. (FCCC) products. The EV version is powered by FCCC’s MT50e all-electric chassis, which offers a range of up to 180 miles or more on a single charge, engine power of up to 226 kWh / 303 HP, a full battery charge in 3 hours, and is already in everyday use in fleets throughout North America.

“It’s an exciting time for Morgan Olson, EAVX, and Freightliner Custom Chassis to collaborate on this newest version of Proxima, especially as we prepare to deploy the first units for customer evaluation and testing in late 2024 or early 2025,” said Mike Ownbey, Morgan Olson’s president/CEO.

FCCC’s MTG 6.6L gas chassis powers the ICE version and features direct fuel-injection technology and state-of-the-art Allison six-speed transmission.

“As long-time partners with Morgan Olson, we are thrilled to work with them and the EAVX team on the new Proxima,” said Jeff Sather, president and CEO of FCCC. “Regardless of fuel or power source, FCCC is dedicated to providing our partners and customers with high-quality, durable chassis that are customized for their unique demands and challenges.”

Another Proxima was on display nearby in another booth.

Photo: Wayne Parham


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