Mercedes, Lexus On Top; Cadillac, Lincoln Still in Running for #1 Luxury Spot
Cadillac is back in the race to be the best-selling automotive luxury brand, just a year after it appeared that imports such as Lexus and Mercedes-Benz had a lock on the position for the foreseeable future. The surprisingly close battle is because of Americans' fondness for what once would have been considered an oxymoron -- luxury trucks. A factor only since 1998, they've quickly moved from the outskirts to the luxury mainstream, helping boost some brands. The spread between number one luxury brand Mercedes-Benz and No. 4 Cadillac was just 7,075 sales through October, according to industry tracker Autodata. Through October, Mercedes sold 169,133 vehicles; Lexus, 166,992; Lincoln, 165,146; Cadillac, 162,058, Autodata reports. BMW, once a niche brand, is a respectable No. 5 at 151,152. It will be a larger factor if its new South Carolina factory can build more of the popular X5 sport-utility vehicles.
More Vehicle Research

TCI Now Sells & Supports Battle Motors’ Vocational Trucks
Midwest truck dealer Truck Centers, Inc. (TCI) has expanded its transportation solutions with sales and service support for Battle Motors’ heavy-duty vocational trucks at locations in locations in Indiana, Illinois, and Missouri
Read More →
Ram 1500 Fleet Guide Specs, Capability and 2027 Model-Year Updates
Explore always up-to-date Ram 1500 fleet specs, engines, towing and payload capability, configurations, technology, pricing updates, and model-year changes.
Read More →
Peterbilt Trucks Equipped with Paccar TX-18 Pro Boost Efficiency for Maryland Fleet
Patuxent Companies is replacing aging trucks with the Peterbilt Model 567 and Model 589, specified with the Paccar TX-18 Pro 18-speed automated transmissions, and is reporting an 8% to 10% improvement in fuel economy.
Read More →
Stellar Expands into Fire Apparatus Market with Acquisition of Midwest Fire
Stellar Industries has acquired Midwest Fire, a custom fire apparatus manufacturer headquartered in Luverne, Minnesota, with nearly four decades of specialized apparatus experience.
Read More →
Recalls You Need to Know About in August 2026
If you have Altec, Chrysler, Ford, Heil, General Motors, International, Mack Trucks, Paccar, Rivian, Royal Truck, Toyota, US Truck Body, or Volvo Trucks vehicles in your fleet, you should check these important recalls issued by the National Highway Safety Administration.
Read More →
130 Years of Trucks: Mercedes-Benz Trucks Kicks Off the Deutschlandfahrt 2026
As part of the “130 Years of Trucks” anniversary year, Mercedes-Benz Trucks is participating in the Deutschlandfahrt 2026 with selected historic vehicles, including the original Daimler Motor Truck from 1899.
Read More →
DTNA Opens Ordering for Detroit Gen 6 Engines
Customers can begin specifying Detroit Gen 6 DD13 and DD15 engines in Freightliner and Western Star trucks beginning Sept. 1.
Read More →
2027 Ram ProMaster City Van Starting Price Under $40K
The 2027 ProMaster City arrives in the first quarter of 2027 with a starting price, including destination charges, under $40,000, which Ram Professional said is the lowest MSRP in the commercial van segment.
Read More →
CAS Automotive Launches Damaged Equipment, an On-Demand Remarketing Service for Insurers, Equipment Dealers & Fleet Operators
CAS Automotive has launched Damaged Equipment, an on-demand remarketing service created to help businesses, insurers, dealers, and fleet operators sell damaged, surplus, aging, and end-of-life commercial equipment.
Read More →
Mack Trucks Named Official Partner of Professional Bull Riders
Two Mack Pioneer models will haul steel arena infrastructure across PBR Teams League and premier Unleash The Beast seasons. This marks Mack Trucks’ first partnership with a Western sport.
Read More →
