Kelley's Resale Value Report Released
Toyota leads automotive brands in resale value with Subaru a close second in Kelley Blue Book's 2014 Residual Analysis Report released Monday.

Logo via KBB.

Logo via KBB.
Toyota leads automotive brands in resale value with Subaru a close second in Kelley Blue Book's 2014 Residual Analysis Report released Monday.
For the 2014 model year, Toyota vehicles are expected to retain the greatest amount of their original value after five years of ownership, according to the report. This is the third year Toyota has claimed the top slot in the annual report.
Toyota's 60-month average residual value improved 2.1 percentage points from last year to 46.1 percent, which is expressed as a percent of retail price. Subaru was less than 1 percentage point below Toyota.
Toyota's Lexus sibling took the top slot for luxury brands at 45.6 percent, a nearly 2 percent improvement from a year ago. Audi took second in the luxury category at more than 6 percent below Audi.
"Lexus' full lineup had 60-month residual values above its segment averages, except for the GS 450h," said Eric Ibara, director of residual value consulting for Kelley Blue Book.
Trucks continue to hold their value better than cars at 41.7 percent to 37.8 percent, according to the report. In contrast, pure electric vehicles such as the Nissan Leaf and Ford Focus EV have not been in high demand. Plug-in vehicles logged the lowest average with a 60-month residual value at 28.7 percent.
The full report is available at no cost by e-mialing your name, title, and company name to pr@kbb.com.
Originally posted on Automotive Fleet
More Small Fleet

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →
Boosting Last-Mile Fleet Uptime, Safety, and Value with AI Vehicle Inspections
AI-powered inspections are transforming last-mile fleets by replacing manual checks with highly accurate automated scans that detect defects in seconds. By giving fleet operations visibility into the daily condition of their vehicles, you can identify trends over the vehicle’s lifecycle that enable improved procurement decisions, route management, driver training and accountability.
Read More →
Five Ways Seat Belts Help Prevent Injuries
There are five ways seat belts protect occupants from injuries, according to the Tennessee Department of Safety and Homeland Security.
Read More →
It’s here: The 2026 Fleet Technology Trends Report
What does AI mean for fleets? Get the answer — and learn other top tech trends.
Read More →
Small Fleets, Big Impact: How Independent Drivers Power Wreaths Across America
Check out how small fleets and independent drivers power Wreaths Across America each December and why their impact matters more than ever.
Read More →
VMS Survey Finds 65% of Small Fleet Managers Run Operations Alone
A new VMS survey shows small fleet managers are stretched thin, with most handling operations solo and eager to adopt digital tools for relief.
Read More →
Tips for Driving Safely on Halloween Night
This video features a reminder from the Connecticut Department of Transportation (DOT) and the Connecticut Police Chiefs Association, urging drivers to prioritize safety this Halloween.
Read More →
AI, Access, and Uptime: VMS’s Next Chapter with David Prusinski
VMS’s new Co-CEO, David Prusinski, shares how an AI-first approach will give small fleets and repair shops the tools to compete like big players.
Read More →
Fleet Managers Share Winter Prep Tips: It's Never Too Early!
Three fleets share best practices to prep vehicles for winter and prevent downtime when the cold sets in.
Read More →
Hot Weather Driving Tips for Fleet Drivers
As we head into another potentially extreme summer season, the risks for fleet drivers remain high, from engine strain and tire blowouts to unpredictable traffic patterns. An expert shares advice on how fleet drivers can boost their safety during the steamy summer months.
Read More →
