According to Kelley Blue Book (www.kbb.com) Marketing Research’s Brand Watch study, Cadillac and Audi are the most improved in terms of brand perception over the past year in the Luxury Sedan segment.

Cadillac improved most among the factors of driving comfort, exterior styling, interior layout/design, interior roominess and cargo/trunk space. Audi was deemed most improved when evaluating seating capacity, luxuriousness, available options and prestige brand.