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Isuzu Diesel Celebrates 50 Years in U.S.

Isuzu Motors America’s Powertrain Division is celebrating 50 years of meeting fleets’ needs with diesel engines in the U.S. Headquartered in Michigan, it is the exclusive Isuzu engine distributor in the U.S., Canada, and Latin America and is marketed in the U.S. as Isuzu Diesel.

Isuzu truck against a background map of North America and a logo for 5oth anniversary.

Since 1975, Isuzu Diesel has remained a trusted name in powering a broad range of industrial applications – serving construction, agriculture, utility, and rental fleets. 

Photo: Isuzu Motors America/Work Truck

2 min to read


For half a century, Isuzu industrial engines have powered productivity across the United States. Isuzu Diesel engines are known throughout the off-road equipment market for their unmatched reputation for reliability, durability, and long-term value.

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Since 1975, Isuzu Diesel has remained a trusted name in powering a broad range of industrial applications – serving construction, agriculture, utility, and rental fleets. In a market that has evolved dramatically over the past five decades, Isuzu engines have proven their worth with consistently reliable performance, the company said in a press release.

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“Fifty years of continuous presence in the U.S. industrial market is a proud milestone – one that reflects the long-standing support of our customers and distributors,” said Masaaki Sugino, executive vice president of Isuzu Motors America. “We owe this milestone to the many equipment manufacturers, end users, distributors, and dealers who have placed their trust in our engines, year after year. 

Size & Scope of the Isuzu Powertrain Division

Isuzu Motors America’s Powertrain Division, headquartered in Michigan, is the exclusive Isuzu engine distributor in the U.S., Canada, and Latin America and is marketed in the U.S. as Isuzu Diesel. The Isuzu Powertrain Division has built a network of more than 400 dealers and distributors.

The network services customers by providing engines, accessories, service tools and Isuzu genuine parts. Isuzu Diesel products include more than 30 engine models with power outputs ranging from 11.8 horsepower to 512 horsepower, for use in off-road industrial applications

“As we move forward, our focus remains on delivering dependable engine solutions that support the evolving needs of our customers. We’re proud to carry forward our legacy of dependable performance. And we’re committed to supporting our customers in every phase of their equipment lifecycle – today, and for decades to come.”

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