FARMINGTON HILLS, MI – In an effort to recognize companies that develop innovative products and technology that improve work truck fuel utilization, the National Truck Equipment Association (NTEA) has created a new award: The Work Truck Show Green Award. The winner of this award will be selected at The Work Truck Show 2009.

The Work Truck Show Green Award joins two other awards sponsored by the NTEA and chosen at the annual Work Truck Show: the New Product Innovation Award and the Editors’ Choice Award for New Product Innovation. All of the contests are open to companies exhibiting new products at The Work Truck Show 2009, Mar. 4-6, 2009. The Show is held at the McCormick Place West Building in Chicago, Ill., in conjunction with the 45th Annual NTEA Convention.

The Work Truck Show Green Award is the latest enhancement to the NTEA’s focus on hybrid and alternative fuel vocational trucks and equipment at The Work Truck Show 2009 and 45th Annual NTEA Convention. Additional “green” activities at the event include the full-day Green Truck Summit on Tuesday, Mar. 3; a Green Truck Ride-and-Drive open to all attendees on Mar. 4 and 5; a Green Truck Pavilion on the show floor dedicated to commercially viable hybrid and alternative-fuel trucks, components and equipment; and three concurrent education sessions offered through the educational conference.

To qualify for The Work Truck Show Green Award, the product or technology must be new (introduced within the 12 months preceding the show), manufactured or distributed by a show exhibitor and displayed in that company’s booth at the Work Truck Show 2009. The product or technology must improve fuel utilization for work trucks. There is no entry fee. The winner will be selected by popular vote of trade media attending the show.

To be eligible for the New Product Innovation Award, the exhibiting company must participate in the New Product Spotlight program, a multi-media campaign that publicizes new products before, during and after the Work Truck Show. Cost to participate in the New Product Spotlight program is $200; there is no fee to be considered for the Award. The first Spotlight deadline, which provides participants with maximum exposure, is Nov. 7, 2008. The winner is selected by popular vote of Show attendees.

For more information and entry forms for The Work Truck Show Green Award, New Product Innovation Award, or Editors’ Choice Award for New Product Innovation, visit the “Exhibitor Resources” section of NTEA.com under “Work Truck Show” at www.ntea.com/content.aspx?id=1056&linkidentifier=id&itemid=1056.