Ian Hucker, vice president of GM Envolve, will present the keynote address at Green Truck Summit, the commercial vehicle technology conference that kicks off Work Truck Week 2026 on March 10. 

His keynote will delve into the ongoing evolution of multi-stage commercial vehicles, including advances in vehicle design, powertrains, connectivity, and equipment integration.

Work Truck Week 2026 runs March 10–13, 2026, at the Indiana Convention Center in Indianapolis. More Than a Trade Show, it encompasses Green Truck Summit, The Work Truck Show, NTEA Annual Meeting, Work Truck Week Ride & Drive, educational program, and more. Green Truck Summit is March 10, educational sessions run March 10–12, and Work Truck Show exhibits are open March 11–13. Work Truck Week is produced by NTEA – The Work Truck Association.

Hucker’s Role at GM & Background

As vice president of GM Envolve, Hucker oversees General Motors’ fleet and commercial operations. He focuses on building strong customer relationships and driving sales growth through integrated fleet solutions, including a comprehensive portfolio of vehicle options and intelligent OnStar telematics, diagnostics, and safety software designed to reduce costs and streamline fleet management. 

“With his extensive background in senior sales leadership across the global commercial vehicle industry, Ian Hucker understands the technological forces and customer demands that are driving us forward,” said Kevin Koester, NTEA managing director. “His unique grasp of the dynamics that underpin customer expectations makes him an ideal keynoter to set the tone for the 2026 Green Truck Summit.”

Hucker will discuss how multi-stage commercial vehicles are expected to evolve over the next five to 10 years. He will examine the influence of technological and customer-driven forces, and will highlight anticipated industry advances in vehicle design, powertrains, connectivity, and equipment integration. The session will deliver valuable insights into how leading chassis OEMs are preparing for the next generation of commercial vehicle platforms and multi-stage applications.

Before joining GM, Hucker was chief commercial officer for Hyundai Capital Europe where he worked with partners to develop innovative financial products to support electric vehicle sales. He also held leadership roles at Lynk & Co. (Geely Group) as chief commercial officer and vice president of sales and remarketing.

Hucker started his career with GM, gaining global experience in senior sales leadership positions in the United States, Germany, Russia, and the United Kingdom. He has a bachelor’s degree in manufacturing engineering from Brunel University and an executive MBA from Bayes Business School in London.

3 General Sessions Follow Keynote 

Hucker’s keynote runs from 9 to 9:30 a.m. It is followed by three one-hour general sessions:

• Adapting Upfitting Practices to Emerging Vehicle Technologies

• ADAS Integration in Multi-Stage and Commercial Vehicle Platforms

• Navigating Technology Shifts: Cross-Industry Perspectives on Adoption and Impact to Commercial Vehicles

9 Additional Breakout Sessions

Green Truck Summit attendees then choose from nine 45-minute GTS Breakout Sessions covering a range of technology, fuel options, and data in the afternoon. 

Green Truck Summit Conference Package

The Green Truck Summit (GTS) Conference Package includes all Summit sessions and lunch on March 10, as well as access to any Work Truck Week (WTW) Breakout Sessions March 10–12, admission to Work Truck Show exhibits, Work Truck Week Ride & Drive, and Opening Reception. After Work Truck Week is over, registered GTS Conference Package attendees can access some Breakout Session materials on-demand.

Green Truck Summit is held at JW Marriott Indianapolis, which is attached to Indiana Convention Center.

For more information and to register, visit the Work Truck Week website. Work Truck Week's early-bird registration deadline is Feb. 13, 2026.