Work Truck Logo
MenuMENU
SearchSEARCH

Geotab Study Reveals Electric Pickup Trucks Will Revolutionize EV Adoption

By analyzing de-identified data from 404,652 light-duty trucks, this EV Suitability Assessment showed potential for fleets.

by Charlotte Argue/Geotab
June 28, 2022
Geotab Study Reveals Electric Pickup Trucks Will Revolutionize EV Adoption

Geotab set out to evaluate whether the current electric pickup models on offer have the required range capabilities needed for real-world fleet applications and if they would be economically viable.

Photo: Ford

4 min to read


In October 2021, Geotab conducted a fleet electrification study with Enterprise Fleet Management that analyzed over 91,000 of their vehicles. Using Geotab’s EV Suitability Assessment (EVSA), the study showed that they could replace up to 45% of the analyzed vehicles with EVs once electric pickup trucks entered the market.

In a new aggregated EVSA study, Geotab set out to evaluate whether the current electric pickup models on offer have the required range capabilities needed for real-world fleet applications and if they would be economically viable.

Ad Loading...

By analyzing de-identified data from 404,652 light-duty trucks (LTD-class 2, 2a, 2b) across the U.S. and Canada, this EV Suitability Assessment showed potential for fleets.

Fleet vehicles are often thought of as being pushed to the limits, for both utilization and workload. However, when examining actual vehicle usage solely based on daily range requirements, 76% of the trucks could be replaced with an EV and not run out of charge during the day. Half of the light-duty trucks analyzed never exceeded 280 miles (450 km) in a single day over the entire year and tended to stay well within the range capabilities of most electric pickup models entering the market.

In a new aggregated EVSA study, Geotab set out to evaluate whether the current electric pickup models on offer have the required range capabilities needed for real-world fleet applications and if they would be economically viable.

Photo: Geotab

With fleet electrification it’s not just about the range, the economics must make sense. For now, the electric pickups coming to market have a higher price tag compared to their gas equivalents. Fortunately for a fleet operator, it’s the total cost of ownership (TCO) that counts. 

Pickup trucks are known for their high fuel consumption and subsequent fuel costs. Electricity is not only cheaper than fossil fuel alternatives, its price is more stable and predictable. This fact, along with the overall reduced maintenance costs resulting from fewer moving parts, means that EVs have a lower operating cost. 

The question is – do the savings on fuel and maintenance offset the premium cost of the vehicle?  

Ad Loading...

The answer depends on how the vehicle is used.

Geotab found that 45% of light-duty trucks used by fleets hit this ideal scenario over a seven-year service life. In fact, the study found that by electrifying those trucks deemed economically viable fleets could save an average lifetime savings of $4,000 per vehicle.

If fleets could access a $4,000 purchase incentive, 56% of trucks could go electric and save money over seven years. A rebate of $6,500 bumps this up to 62%.  

If fleets could access a $4,000 purchase incentive, 56% of trucks could go electric and save money over seven years. A rebate of $6,500 bumps this up to 62%.  

Photo: Geotab

EVs are generally more powerful than their internal combustion engine (ICE) equivalents. Ford announced that their electric F-150 Lightning delivers 563 horsepower and 775 lb.-ft. of torque. Rivian and GM have made similar statements, for their R1T and Hummer respectively, showcasing that electric pickups will have the power for more demanding use cases.

Electric motors and their battery packs take less space than a traditional engine. This means these EVs have more storage with a trunk at the front – sometimes referred to as a frunk. 

Ad Loading...

Another benefit that sometimes gets overlooked is that EVs are significantly quieter than ICE vehicles. Studies have found that noise from vehicle traffic has various health implications, including stress and hearing loss. Truck drivers who have switched to electric have reported a better and safer work environment from reduced vibrations and noise. 

Next, the weight distribution of the battery along the bottom of the vehicle, gives the truck a lower center of gravity. This provides EVs with better handling and more stability, even when the bed is empty.

Finally, most models have auxiliary power connections so you can charge power tools or equipment – without idling. Some models are equipped with up to 11 outlets, which combined can provide up to 9.6 kW worth of power. This allows the truck to become a mobile worksite and would be especially useful for construction or field service fleets. 

Electric pickup trucks represent a huge opportunity for fleets. The models entering the market already meet over three-quarters of the nearly half a million analyzed vehicles’ daily driving requirements and represent cost saving opportunities. As their purchase price comes down, whether through a rebate or as a result of the falling cost of battery technology, they will become even more economically desirable.

Editor’s Note: This article was edited from a release written by Charlotte Argue, senior manager, fleet electrification at Geotab.

More Green Fleet

Graphic announcing Epic Charging’s acquisition of Bluedot, featuring EV charging imagery with a plugged-in electric vehicle charger and the logos for Epic Charging and Bluedot overlaid on the image.
Green Fleetby StaffMay 11, 2026

Epic Charging Acquires Bluedot Technologies

Epic Charging has acquired Bluedot Technologies, expanding EV fleet charging access to more than 80% of U.S. public charging networks.

Read More →
Map of the US, with a CALSTART logo.
Green FleetMay 5, 2026

CALSTART Adds 64 New Sites and Features to Its Medium- and Heavy-Duty Zero-Emission Infrastructure Map

CALSTART’s interactive National Medium- and Heavy-Duty Zero-Emission Infrastructure Map now locates approximately 1,500 ports at 162 total public, semi-public, and shared electric vehicle (EV) charging and hydrogen refueling facilities for Class 2b-8 trucks.

Read More →
Closeup view of an EV charger plugged into a black truck with the logo for Mack Electric on the side.
Green FleetMay 5, 2026

Mack Trucks Expands Full-Service EV Infrastructure Providers

Mack Trucks has expanded its comprehensive Turnkey Solutions program for Mack battery-electric vehicle customers with the addition of two new full-service providers, ABM and Lane Valente Industries.

Read More →
Ad Loading...
Artist rendering of an ev charging facility from an overhead view.
Green Fleetby News/Media ReleaseApril 16, 2026

EV Realty Opens Major Truck Charging Hub in California’s Inland Empire

EV Realty’s San Bernardino Powered Properties’ truck charging hub, which has now opened, can serve over 200 medium- and heavy-duty trucks per day.

Read More →
Closeup photo of an EV charger plugged into an EV, with white logo for WEX.
Green Fleetby News/Media ReleaseApril 13, 2026

WEX Launches Solution to Close the EV At-Home Charging Visibility Gap for Fleets

WEX unveiled its EV At-Home with Vehicle Fraud Protection, which ensures accurate and secure reimbursement for at-home charging.

Read More →
Woman and two men standing holding paperwork agreements they have signed with logos for Daimler Truck, Toyota, and Volvo over their heads.
Green Fleetby News/Media ReleaseApril 6, 2026

Toyota Motor Corporation to Join Daimler Truck & Volvo Group in Fuel Cell Joint Venture Cellcentric

Toyota intends to join Daimler Truck and Volvo Group as an equal shareholder in Cellcentric. All three shareholders intend to further strengthen Cellcentric as a leading manufacturer of fuel cell systems for heavy-duty commercial applications.

Read More →
Ad Loading...
Terminal truck hauling a container trailer with a cargo ship and windmill in the background.
Green Fleetby News/Media ReleaseApril 3, 2026

Volvo Penta Electric Drivetrain Powering Terminal Tractors

Volvo Penta and Volvo Financial Services (VFS) have partnered to support one of Northern Europe's largest shipping and logistics companies in its ambition to transition to electric terminal tractors.

Read More →
Two men stand together holding a certificate award with large commercial trucks in the background.
Green Fleetby News/Media ReleaseApril 1, 2026

PacLease in Dallas Awarded Dallas-Fort Worth Clean Cities Award

PacLease in Dallas, Texas, received a Clean Cities Award from the Dallas-Fort Worth Clean Cities Coalition. PacLease invested in two fast-charging pedestals, one located in Dallas and the other at its sister location in Grand Prairie.

Read More →
Step van driving down road with large orange headline +20,00,000 miles.
Green Fleetby News/Media ReleaseApril 1, 2026

Workhorse Electric Vehicles Surpass 20 Million Miles

More than 1,100 Workhorse trucks, buses, and shuttles have displaced the use of 2.3 million gallons of gas and prevented the emissions of 45 million pounds of CO2. Those vehicles have amassed more than 20 million miles combined.

Read More →
Ad Loading...
Image of a row of EV charging stations and an inset image of a screenshot from a computer and from a smartphone showing charging data.
Green Fleetby News/Media ReleaseMarch 31, 2026

Independent Review Validates Greenlane’s Data Security & Compliance

Greenlane's security controls were independently verified as operating effectively across a nearly year-long audit period. Achieving both SOC 1 and SOC 2 Type 2 compliance demonstrates that Greenlane meets the data security standards enterprise fleet operators require from a charging partner.

Read More →