Forest Park, Ga.-based retreader and commercial truck tire dealer Hill Tire Co. has become the latest licensee of Continental Tire the Americas, LLC’s ContiTreads.

Continental said today that Hill Tire Co. has begun retreading truck tires with ContiTread brand flat precure treads at its facilities in Forest Park and Valdosta, Ga. The Forest Park retread facility, near company headquarters, is approximately 45,000 square feet and employs 45. The 15,000 square-foot facility in Valdosta has 15 employees. These two locations combined can produce more than 110,000 retreads annually.

Hill Tire serves trucking fleets in the Georgia, Alabama and northern Florida areas from these two locations as well as Cartersville, Ga., Doraville, Ga. and Birmingham, Ala.

Hill Tire made the decision to add ContiTreads after evaluating Continental’s ContiLifeCycle, a cradle-to-grave solution for commercial tires, said Allen Hill, vice president of commercial sales. The dealer needed a national brand of retreads to sell to its large commercial tire customers, and Continental offered retreads that matched the new tires with compounding and tread designs, plus SmartWay verified and fuel efficient products, Hill explained.

Continental also provided personnel dedicated to help with sales of the ContiTreads, as well as plant evaluations and training as part of the process, Hill said.

“We encourage other retreaders to test Continental’s product and see for themselves what the ContiLifeCycle can do. While we are committed to our current tread rubber supplier, Continental gives us an option to explore markets that were not open to us before,” he said.