Ford Shows Intelligent Upfit Technology at Work Truck Show
Originally released with the 2017 Ford Super Duty, now available on the 2018 Super Duty, and slated for the 2019 model year, Ford will be demonstrating the capabilities of its Upfitter Interface Module (UIM) at its booth at the NTEA Work Truck Show.


Photo Super Duty pickup courtesy of Ford.
Ford will be showing how upfits can become “smarter” at this year’s NTEA Work Truck Show.
Originally released with the 2017 Ford Super Duty, now available on the 2018 Super Duty, and slated for the 2019 model year, Ford will be demonstrating the capabilities of its programmable upfitter interface module at its booth at the NTEA Work Truck Show.
“We’re going to be showing off the functionality of our module," said Kevin Koester, Ford's medium duty and F-Series fleet marketing manager. "You’re going to be able to see a demonstration of how if a certain condition is not met, then the truck [with the module installed] will react in a certain way,”
In a traditional upfit, an upfitter cuts into a vehicle’s wiring in order to install their hardware, Koester noted. Ford’s module is designed to not interrupt the wiring or hardware that is installed in the vehicle, he added.
“What that module allows an upfitter to do, in a repeated manner, is install their upfits in essentially a plug-in, play mechanism, in terms of wiring,” said Koester.
Ford’s module is an optional factory installed device available exclusively on Super Duty trucks for fleet customers. Through a Ford-provided program computer program, upfitters can modify and input their code for programming to deliver a smart upfit for their customers.
Ford’s module differs from other aftermarket upfitter modules in the fact that it is warranted by Ford and will not interrupt a vehicle’s Computer Area Network data.
Koester shared two scenarios where the module would intelligently adapt itself to a vehicle’s operation: with a salt spreader plow and a bucket truck.
In the salt spreader plow scenario, a driver is driving down the road in his or her truck, spreading salt. That driver is driving at a consistent 45 mph until he or she reaches a stop light. In a truck without Ford’s module, the truck would continue dumping salt at the same rate unless the driver manually changed the rate. With the module installed, as the vehicle slows down, the vehicle would begin to slightly tilt the bucket holding the salt down, and slow the speed of the spinners in the salt spreader.
In the bucket truck scenario, an operator is about to go into the bucket. With Ford’s module installed in that vehicle, an upfitter could program the module to not allow the bucket to move without the downriggers deployed.
The module "has the potential to require actual vehicle users to be interact with a vehicle in a certain way, only if certain conditions are met,” said Koester.
The module was first available on the 2017 Ford Super Duty. The module is also available on the 2018 Super Duty, as will be available on the 2019 model year. Reception of the module from fleets has been positive, the module has been doing well, and upfitters have been showing a lot of interest in it, Koester added.
While Ford is always looking for opportunities to expand its offerings, the plan is for the module to remain exclusive with the Super Duty series, for the time being.
Originally posted on Automotive Fleet
More Upfitting

Maxon Lift Awarded the Wabash Platinum Award for Supply Chain Performance
Maxon Lift, a liftgate manufacturer since 1957, received the Wabash Platinum Award for supply chain performance in 2025. Each year, Wabash presents awards to top suppliers for excellence in supply chain performance.
Read More →
Medium-Duty Upfit Package of the Year Added, Entries Being Accepted
This year, Work Truck is including a new Medium-Duty Upfit Package category in its annual Upfit Package of the Year Awards, sponsored by LEGEND and to be presented during NTEA Work Truck Week 2027. The entry period is now open.
Read More →
Registration Opens for 2026 NTEA Commercial Vehicle Upfitting Summit
Registration is now open for NTEA’s Commercial Vehicle Upfitting Summit, which is set for Oct. 13–14, 2026, at Kalahari Resorts & Conventions, in Sandusky, Ohio.
Read More →
Industrial Truck Beds Rebrands as Hilltip Premium Truck Beds
Industrial Truck Beds, which was acquired by Hilltip in 2022, has officially rebranded as Hilltip Premium Truck Beds. The company designs and manufactures hook-lift and interchangeable beds, as well as dump beds, flat beds, and custom-built or private-label solutions.
Read More →
Work Truck Storage Made Easy with Adrian
Adrian makes it easier to organize tools, equipment, and cargo while improving access and productivity. In this overview, Rachel Kuhn from Adrian demonstrates the Extendobed bed slide and discusses modular storage accessories designed to help fleets work more efficiently.
Read More →
Hilltip Introduces the IceStriker LION 8-15 Highway Combi Spreader
Hilltip has launched its line of IceStriker LION Highway Combi Spreaders, which range in capacity from 8 to 15 cubic yards and have liquid de-icing, anti-icing, and pre-wetting capabilities.
Read More →
Fourth Annual Upfit Package of the Year Awards Open for 2027 Entries
Think your upfit deserves industry recognition? Enter the 2027 Work Truck Upfit Package of the Year Awards before the Sept. 30 deadline.
Read More →
Leer Group Unveils New Truck Cap Models for Ford Maverick
Leer Group has expanded its selection of truck caps for the Ford Maverick, models 2022 and newer. The new caps are now available from Leer, SnugTop, and Century.
Read More →
SaltDogg Pro-M Chain and Auger Spreaders Simplify Installation with Compact In-Cab Controller
Buyers Products’ SaltDogg Pro-M spreaders feature a two-wire system and a small-footprint control to streamline setup and save cab space.
Read More →
Air Lift Company Appoints Executive Vice President, Global Supply Chain, Procurement and Quality
Air Lift Company has appointed Michael A. Sislo as executive vice president, Global Supply Chain, Procurement and Quality. He brings more than 30 years of executive leadership experience across the automotive, manufacturing, and specialty chemicals industries to the role.
Read More →
