Ford said it plans to offer its fuel-saving Auto Start-Stop technology on its new 2013-MY Fusion at a retail price of $295. The automaker said that the option will pay for itself due to the fuel savings it produces, reportedly 3.5% on average, though up to 10%, depending on driving habits and conditions.

Ford said drivers in urban areas and heavy city traffic will benefit the most, as the technology saves fuel when the vehicle is idling. The new technology will be available on the 2013-MY 1.6L EcoBoost-powered Fusion.

“We expect the average Fusion driver with the 1.6-liter EcoBoost engine and Auto Start-Stop will save about $1,100 more than other midsize sedan owners during five years of driving,” said Samantha Hoyt, Fusion marketing manager. “That’s cash in their pocket and time saved with fewer trips to the pump.”