Ford Creates Two Auto Units to Scale Electric Vehicles
Ford Blue and Ford Model e along with the new Ford Pro business will help realize the full potential of the Ford+ plan.
Ford Blue and Ford Model e will operate as distinct businesses, but share relevant technology and best practices to leverage scale and drive operating improvements.
Photo: Ford
Ford announced on March 2 it will form the business units Ford Blue and Ford Model e with an aim to transform its global automotive business and further develop and scale electric, connected vehicles while strengthening operating performance. Ford Model e and Ford Blue will be run as distinct businesses, the company said.
Executive Chair Bill Ford said in a news release, “We have an extraordinary opportunity to lead this thrilling new era of connected and electric vehicles, give our customers the very best of Ford, and help make a real difference for the health of the planet.”
Last May, Ford President and CEO Jim Farley introduced the Ford+ plan, calling it the company’s biggest opportunity for growth and value creation since Henry Ford scaled production of the Model T.
“We have launched a series of hit products globally and demand for our new EVs like F-150 Lightning and Mustang Mach-E is off the charts,” Farley said. “But our ambition with Ford+ is to become a world-changing company again. We are going all in, creating separate but complementary businesses that give us start-up speed and unbridled innovation in Ford Model e together with Ford Blue’s industrial know-how, volume and iconic brands like Bronco, that start-ups can only dream about.”
The creation of Ford Model e was informed by the success of small, mission-driven Ford teams that developed the Ford GT, Mustang Mach-E SUV, and F-150 Lightning pickup as well as Ford’s EV division in China, according to the news release.
“Ford Model e will be Ford’s center of innovation and growth, a team of the world’s best software, electrical and automotive talent turned loose to create truly incredible electric vehicles and digital experiences for new generations of Ford customers,” Farley said.
The company added Ford Blue’s mission is to deliver a more profitable internal combustion engine vehicle business, strengthen the company's vehicle families, and earn loyalty by delivering service and experiences.
Ford Model e and Ford Blue will also support Ford Drive mobility.
Ford also reiterated its commitment to achieve carbon neutrality by 2050, and to use 100% local, renewable electricity in all of its manufacturing operations by 2035.
Originally posted on Automotive Fleet
More Sustainability
City Harvest Begins Using Volvo VNR Electric Trucks to Rescue Food Across New York City
Volvo Trucks North America and the Bronx Is Breathing project team handed over three new Volvo VNR Electric trucks to City Harvest, which will use the trucks to rescue and deliver food throughout the Bronx and across all five boroughs of New York.
Read More →
Volvo Trucks Wins International Truck of the Year 2027 for its Global Electric Range
Volvo Trucks' global heavy-duty electric range has been named International Truck of the Year 2027. Since 2019, more than 7,000 electric Volvo trucks have driven more than 310 million miles worldwide.
Read More →
Fleet Forward Conference Introduces One-Day Passes for 2026
New one-day registration gives fleet professionals the flexibility to attend Tuesday, Wednesday, or Thursday, with passes available for $199 through Sept. 18.
Read More →
CALSTART Rebrands as Catalyst Mobility, Will Combine with Forth in 2027
CALSTART has rebranded as Catalyst Mobility and will combine with Forth at the start of 2027. The new organization said it is poised to become one of the world's largest, strongest, and most impactful clean transportation nonprofits.
Read More →
Electric Truck and Charging Programs to Boost Sustainability at NY & NJ Ports
Together, the Port Authority of New York and New Jersey and CALSTART will electrify drayage and terminal operations serving the East Coast’s busiest container port. A pair of incentive programs totaling $45 million has launched to accelerate adoption of zero-emission drayage trucks and terminal tractors.
Read More →
The Smart Way to Build a Mixed-Energy Fleet Isn’t About Picking a Side
Mixed-energy fleets aren’t about picking a winning fuel. Sarah Booth of WEX explains how vehicle data, duty cycles, charging strategy, and real-world costs can help fleets choose the right energy source for each job.
Read More →
Xos Hub Surpasses One Gigawatt-Hour of Energy Delivered in the Field
A single Xos Hub has surpassed one gigawatt-hour of energy across more than 33,600 charging sessions in the field, demonstrating performance that supports Xos' expansion across new products and markets.
Read More →
Carrier Transicold Launches All-Electric Vector 8200 TRU for Diesel-Free On-Site Cold Storage
Carrier Transicold’s first engineless multi-temperature TRU helps fresh- and frozen-food fleets add supplemental cold storage capacity during seasonal peaks.
Read More →
Narro Trucks Introduces Electric Utility Vehicle
Narro Trucks officially launched its operations on Aug. 20 and hosted a ride and drive to showcase its electric truck, which will be produced in Virginia.
Read More →
Samsung SDI Takes Full Control of GM Battery JV as Indiana Plant Pivots to Energy Storage
Samsung SDI is taking full control of its Indiana battery plant with GM, marking a major shift from the EV-focused joint venture Charged Fleet first covered in 2023.
Read More →