Ford Creates Tradesman-Focused Website for Super Duty
DEARBORN, MI – Ford created a new site, “We Own Work,” that features videos, testimonials, and statistics on industry use of Ford F-Series Super Duty trucks.
A screenshot of Ford's new site for the Super Duty.
A screenshot of Ford's new site for the Super Duty.
DEARBORN, MI – Ford created a new site, “We Own Work,” that features videos, testimonials, and statistics on industry use of Ford F-Series Super Duty trucks.
Some industries the site shows use of the vehicle for include mining, forestry, agriculture, and highway maintenance.
Visitors to the site who are involved in using their Super Duty trucks for industry or trade use can submit photos of their truck and potentially be featured in a video on the site. The videos are hosted by the Discovery Channel’s Mike Rowe, from the television show Dirty Jobs.
Users who have submitted content to the site have “cards” on the site that show information such as truck mileage, industry, company name, region, and facts about how the vehicle is used.
Originally posted on Automotive Fleet
More Operations
Shades of Fleet Call for Voices: Next Up in Fleet
Apprentices, interns, young professionals, and rising leaders: share your voice in our "Next Up in Fleet" episode of our Shades of Fleet video series!
Read More →
Fleet Leadership, Skilled Trades, and Better Data Take Center Stage | Weekly Cheat Sheet
Skilled trades, fleet leadership, DataQs, and driver input take center stage in this week's Truck Chat Weekly Cheat Sheet. Watch the latest fleet headlines.
Read More →
NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management
NAFA Fleet Management Association (NAFA) has recognized five fleet professionals by naming them to the 2026 Class of NAFA Fellows. Find out who they are and learn more about their impact on the fleet management profession.
Read More →
Verisk CargoNet Assists in Manhattan Cargo Theft Indictment Targeting Multi-State Impersonation Ring
Verisk CargoNet assisted law enforcement efforts tied to an indictment related to an organized, multi-state cargo theft operation that allegedly took nearly $5 million in stolen goods through impersonation tactics.
Read More →
What Does a Potato Have to Do with Leadership?
From simple process improvements and creative problem-solving to the little moments that strengthen team culture, this conversation dives into the power of unexpected ideas and why innovation doesn't always arrive wrapped in new technology or a major initiative.
Read More →
Looking for a New Podcast for the Road? Start Here!
Looking for a new podcast? Truck Chat delivers fleet leadership insights, industry deep dives, AI discussions, innovations, and real-world stories.
Read More →
WTX Fleet Manager Applications Close Soon (and Yes, You Want In)
WTX Fleet Manager Applications close soon for the hosted Work Truck Exchange, Sept. 23-25, 2026, in Scottsdale, Arizona. Limited spots available, apply today!
Read More →
Did You Know What You Don't See May Be Costing You Big?
As more employees choose personal vehicles (including hybrids and EVs) for business use, companies face new challenges around visibility, insurance, liability, and cost control.
Read More →
Veteran Voices in Fleet | How Military Service Shapes Fleet Leaders
Across every perspective, one message is clear: the experiences gained through military service continue to influence how veterans contribute to the fleet industry every day.
Read More →
The Fleet Lessons That Don’t Show Up on a Spreadsheet
From index cards to predictive maintenance, Robert Martinez shares the hard-earned leadership lessons that shaped nearly 40 years in fleet.
Read More →