Work Truck Logo
MenuMENU
SearchSEARCH

Flint Assembly Celebrates 'Lucky 13' Million Vehicles

FLINT, MI - At 10:45 a.m. Sept. 30, a 2011 GMC Sierra Denali 3500HD rolled off the line at Flint Assembly and took its place in General Motors' history. Dubbed "Lucky 13", the heavy-duty pickup became the 13 millionth vehicle produced at Flint Assembly since it opened in 1947 as a builder of cars.

by Staff
October 6, 2010
Flint Assembly Celebrates 'Lucky 13' Million Vehicles

A GMC Denali 3500HD was the 13 millionth vehicle to roll off Flint's assembly line.

3 min to read


FLINT, MI - At 10:45 a.m. Sept. 30, a 2011 GMC Sierra Denali 3500HD rolled off the line at Flint Assembly and took its place in General Motors' history. Dubbed "Lucky 13", the heavy-duty pickup became the 13 millionth vehicle produced at Flint Assembly since it opened in 1947 as a builder of cars.

Ad Loading...

"This is special day for the Flint Assembly and United Auto Workers Local 598 team," Plant Manager Amy Farmer told employees and special guests during a celebration at the Flint plant. "Not only are we celebrating the 13 millionth vehicle that has been produced here since 1947, we are celebrating the heritage of some great GM products made here during the last 63 years."

Ad Loading...

Flint Assembly opened in 1947, producing Chevrolet cars as part of GM's Fisher Body Division. The facility later produced such classics as the 1953 Corvette, of which only 300 were made in a building on the north side of the assembly center. In all, the plant produced 4 million cars, including Chevrolet Bel Airs, Impalas and Monte Carlos, and 9 million trucks, including Chevrolet Fleetside pickups, Chevrolet and GMC Suburbans and the current lineup of Chevrolet and GMC pickups.

"The men and women of UAW Local 598 have worked hard over the years to leave a lasting legacy for the auto industry and for the Flint area," said UAW Local 598 Chairman Dana Rouse. "Whether it was rebuilding the auto industry in post World War II America or helping GM emerge from bankruptcy a stronger company, the UAW and its members have a lot to be proud of today."

On hand to celebrate the 13 millionth vehicle was James Stubbings, a Michigan resident and president of Heartbeat City in Shelby Township, Mich. When "Lucky 13" was produced it became the 13th GMC truck Stubbings has purchased.

"I am happy to be a part of today's 13 millionth vehicle celebration," Stubbings said. "I have been a proud owner of many GM products over the years and am especially excited that my latest purchase was built right here in Michigan!"

For the first time, GMC is offering the exclusive Denali line with the Sierra Denali 2500 and 3500HDs. The Denali version is distinguished by its iconic four-bar, chrome grille with round air inlets, along with body-color bumpers, chrome door handles, chrome accents and 17- (Dually), 18- and 20-inch polished forged aluminum wheels.

Ad Loading...

The all-new Sierra HD is equipped with the Duramax 6.6L turbo diesel V-8 and Allison 1000 six-speed transmission, and is capable of towing up to 21,700 pounds, and hauling up to 6,635 pounds of payload. The 2011 Sierra HDs began arriving at GMC dealers in late May.

Other guests at the plant celebration included the owners of several Flint Assembly-built vehicles brought in for a one-day classic car show for plant employees.

Additionally, representatives from the Back to the Bricks, a Flint-based car show and cruise that is among the top 50 shows and cruises in the country, were on hand to talk about GM's involvement in the annual event. For 2011, GM will be a platinum sponsor of Back to the Bricks, which is held in August.

"Given GM's rich heritage in the Flint area, it only makes sense that GM team up with Back to the Bricks," said Larry Zahner, GM manufacturing manager, who oversees Flint Assembly and several other Flint-area manufacturing sites. "We are planning on some fun activities centered on our classic and new models. In fact, we're talking about staging a competition among our Flint operations to find the best classic GM cars to display at the show."

More Operations

Retro-style Truck Trivia Challenge thumbnail featuring a red semi-truck and vintage orange pickup truck against an orange and yellow sunburst background. Large text reads “Trivia Challenge” and “Truck Edition,” with Heavy Duty Trucking Exchange (HDTX) and Work Truck Exchange (WTX) logos at the bottom.
Operations•by Lauren Fletcher•October 9, 2026

Think You Know Trucks? Take Our 19-Question Fleet Trivia Challenge

From chicken lights to diesel engines and trucking history, test your knowledge with 19 questions from the 2026 Work Truck Exchange and Heavy Duty Trucking Exchange.

Read More →
Shades of Fleet video thumbnail featuring Lauren Fletcher beside the text “The People Behind the Process, Keeping Fleets Moving,” with fleet vehicles and logistics imagery in the background.
Operations•by Lauren Fletcher•October 7, 2026

Where’s My Truck: Inside the Fleet Logistics Work Nobody Sees

Shades of Fleet video thumbnail featuring Lauren Fletcher beside the text “The People Behind the Process, Keeping Fleets Moving,” with fleet vehicles and logistics imagery in the background.

Read More →
Work Truck graphic calling for industry insights on 2026 trends and 2027 forecasts.
Operations•by Lauren Fletcher•October 7, 2026

Work Truck Seeks Fleet and Industry Insights on 2026 Trends and 2027 Forecasts

Work Truck is seeking insights from fleet leaders and industry partners on the trends that shaped 2026 and what commercial fleets should prepare for in 2027. Participate today!

Read More →
Ad Loading...
Work Truck graphic illustrating cargo theft, showing a worker loading a trailer while a hooded figure uses a laptop near digital tracking screens and an unlocked padlock symbol.
Operations•October 6, 2026

It's 10 p.m... Do You Know Who Has Access to Your Fleet?

Preventing cargo theft requires investment in technology, operational processes, and employee training. In an industry with tight margins, it can be difficult to justify investments whose value is measured by incidents that might never occur.

Read More →
Illustrated map showing a blue circular geofence boundary around a defined geographic area.
Technology & AI•by Staff•October 6, 2026

GeoFencing Adds to Your Truck Security Arsenal

Geofencing is a familiar fleet tool today, but its early adoption marked a major shift in vehicle tracking, route monitoring, and the debate over employee privacy.

Read More →
Work Truck Weekly Truck Chat Cheat Sheet thumbnail featuring Lauren Fletcher with callout text highlighting strike rumors, GM engines, and the real cost of idling.
Operations•by Lauren Fletcher•October 5, 2026

Truckers’ Strike Rumors, New GM Engines, and Hidden Idling Costs Lead This Week’s News

Truckers’ strike rumors, GM’s new 2027 engines, hidden idling costs, racing lessons, IRP rules, and more headline this week’s Truck Chat Weekly Cheat Sheet.

Read More →
Ad Loading...
Shades of Fleet Culture of Care graphic featuring speech bubbles and a Call for Voices invitation against an industrial fleet setting.
Operations•by Lauren Fletcher•October 2, 2026

Shades of Fleet Wants to Hear From You About Building a Culture of Care

Fleet leaders, we want to hear from you. Share how empathy, trust, and creating space for people can strengthen your team, improve performance, and support retention.

Read More →
Isaac Johnson in a black-and-white firesuit smiles at the track at sunset with tents, equipment, and another person blurred in the background.
Operations•by Lauren Fletcher•October 1, 2026

What Racing Can Teach Work Truck Fleets About the Work Nobody Sees

Race car driver and mechanical engineer Isaac Johnson shares practical lessons on preparation, relationships, setbacks, and building teams that perform when it counts.

Read More →
Lauren Fletcher appears beside the headline “What Your Truck Isn’t Telling You.” Below are the topics Fleet Guides, Hidden Wear, Driver Fit, and IRP Rules. Truck Chat and Work Truck branding and a Chevron sponsorship logo appear on the black-and-blue thumbnail.
Sponsored•by Lauren Fletcher•September 30, 2026

New Fleet Guides, Hidden Truck Wear, and Driver Fit Lead This Month

Our latest Truck Chat recap covers new Fleet Guides, hidden idling costs, driver fit, lighter-truck registration rules, and year-round technician appreciation.

Read More →
Ad Loading...
Video thumbnail showing Lauren Fletcher and Chris Brown with soapbox race cars at Derby Downs. Text reads “We raced soapbox cars to raise $22,000 for charity.”
Operations•by Lauren Fletcher•September 30, 2026

Work Truck Takes Fleet Rivalry Downhill to Support Skilled Trades

Team Fletcher claimed a head-to-head win and second overall as Work Truck and Automotive Fleet helped raise $22,000 for the Hourglass Foundation.

Read More →